When it comes to using small business technology, how do you strike a balance between productivity and security? Find out during our free Twitter chat, "Get More Done and Safeguard Your Business Data: Strategies for Choosing the Right Technology."
Shawn Hessinger - Editor
Shawn Hessinger is the Executive Editor for Small Business Trends. He manages Small Business Trends’ global team of Staff Writers and editors directing news coverage and guiding the site’s overall editorial policy.
He is a professional journalist with more than a decade of experience in the traditional newspaper business plus another 10 years of experience in digital media for various online trade publications, news sites and as head moderator for several online communities.
During his years in the traditional newspaper business, Shawn served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers in northeastern Pennsylvania.
Later moving to the digital world full time, Shawn founded his own firm providing blogging and social media engagement services, consulting and freelancing for online businesses, particularly Web publishers and online communities, in several industries.
An entrepreneur at heart, Shawn also operated his own independent record company just out of college.
He was the former community manager of the BizSugar community, a sister site to Small Business Trends and the former community editor at AllAnalytics.com, a site for professionals in the business intelligence and analytics communities.
Our small business advertising guide will help anyone determine the best ways to promote their company or products.Apr 23, 2018 201 Shares
Did you know making your small business greener could not only help save the planet but also save you money around tax time? Download this free energy tax credit ebook to find out how.Apr 23, 2018 96 Shares
Here's a handy checklist to consult before launching any ad campaign.Apr 19, 2018 275 Shares
How much is the right amount for your small business to dedicate to advertising?Apr 12, 2018 273 Shares
Your business could end up spending a lot of money on advertising but not all forms of promotion cost money.Apr 11, 2018 331 Shares
Are you searching for the cheapest way to advertise your small business? It depends upon the audience you are trying to reach -- and the media you plan to use. Here's where to get started.Apr 6, 2018 162 Shares
Check out our guide on where you can advertise and promote your small business today.Apr 5, 2018 190 Shares
When it comes to promoting your small business, there's a difference between advertising and marketing. Discover the distinctions after the jump.Apr 2, 2018 494 Shares
Have you ever wondered, how can advertising help your business? In short, it helps your business grow. Discover the many benefits of small business advertising after the jump where we answer the question, "What does advertising do?".Mar 29, 2018 257 Shares
To help you make the most of the available 2018 small business tax deductions, we've updated some of our best tax advice for this year's tax season.Mar 2, 2018 234 Shares
Experts from around the internet joined us recently for a Twitter chat discussing small business culture. Read the best excerpts after the jump.Dec 5, 2017 118 Shares