Speaking with the media can be great marketing for your small business. Make the most of it by asking 5 questions when preparing for a media interview.
Shirley George Frazier
Shirley George Frazier is recognized worldwide as one of the foremost experts on business start-up and marketing strategies. She is president of Sweet Survival LLC, a firm dedicated to reducing the overwhelm of starting a new business by educating new and current women entrepreneurs on successful systems and techniques. Her expertise is available at 5StarExperience and ShirleySpeaks. Shirley is author of Marketing Strategies for the Home-Based Business, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and numerous business and marketing ebooks. Her client list includes Small Business Development Centers, Urban Expositions, and thousands of self-employed professionals. As a professional speaker, Shirley conducts seminars at conferences and trade shows; provides small business advice on CNBC, New York’s Fox Channel Five, and Food Network; publishes articles in Gifts & Decorative Accessories, Spare Time Magazine, and Opportunities Magazine; and is quoted in The Wall Street Journal, Black Enterprise, Entrepreneur Magazine, Costco Connection, The Orange County Register, Newsday, and worldwide publications. Shirley is online on Twitter @ShirleyFrazier, Instagram @ShirleyGeorgeFrazier, Facebook ShirleyGeorgeFrazier, and LinkedIn ShirleyGeorgeFrazier.