What makes a successful entrepreneur? To find out, check out this infographic that explores the makeup of successful entrepreneurs.
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.
Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.
As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.
Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.
With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.
Jack Ma's story is a great example on how to leverage opportunities in a local market to take on competition, especially from the big players.Apr 24, 2017 203 Shares
Many marketers use data after-the-fact to find out what worked but most are not using iteration in marketing to adjust efforts as they go.Apr 20, 2017 275 Shares
The NSBA 2017 Small Business Taxation Survey has revealed that Small businesses are spending too much money on tax administration and most want tax reform.Apr 17, 2017 193 Shares
You don't have to be a restaurant owner to understand the value in the sustainability branding lessons Steve Ells and Chipotle have taught.Apr 17, 2017 188 Shares
Though only a year old, the latest Facebook live stats reveal that 20 percent of the total amount of videos uploaded to the site are broadcast live.Apr 16, 2017 281 Shares
In an increasingly competitive marketplace, how can you ensure your business stands out? Here's how to increase the value of your company.Apr 10, 2017 281 Shares
A new survey highlights examples of how small businesses lack SEO knowledge they need to help, or at least not hurt, their online marketing efforts.Apr 10, 2017 589 Shares
Sara Blakely, founder of SPANX, turned a simple idea into a revolutionary brand by learning from mistakes she made before reaching success.Apr 10, 2017 218 Shares
WorldBackupDay has come and gone but 58 percent of small businesses are not still not prepared for data loss if it happens to occur.Apr 3, 2017 454 Shares
Certain small businesses can really benefit from a new Pinterest feature that allows users to download mobile apps right from Promoted Pins.Apr 3, 2017 307 Shares
Nearly 1 in 10 small businesses last year were victims of commercial burglaries or thefts, a report from Insureon reveals.Mar 31, 2017 128 Shares