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Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.
Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.
As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.
Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.
With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.
The 2017 Pinstyle Report from Pinterest should help beauty and fashion businesses keep up with the latest trends -- and show their customers they are, too.Aug 18, 2017 167 Shares
Since 91 percent of hacking attacks start with phishing emails, it pays for businesses to preventatively train employees to identify a phishing attack.Aug 18, 2017 249 Shares
Learn holiday season marketing secrets from experts and other small business owners in this recap of the #HolidayBizPrep Twitter Chat.Aug 17, 2017 219 Shares
Using Facebook branded content has just become easier thanks to new features that help marketers amplify brand content and control campaigns with creators.Aug 16, 2017 226 Shares
An overwhelming majority of mobile users are concerned about app privacy so, if you ask for personal information, they will want to know why.Aug 14, 2017 182 Shares
If you’re like most businesses, you already accept chip-based payment cards. If you're not EMV compliant yet, here are 5 bad reasons to put it off.Aug 12, 2017 216 Shares
American farmers need tax relief and voters are in favor of tax reforms that will support farmers and ranch families, a new survey has found.Aug 11, 2017 170 Shares
What are the most annoying ads on the internet? A study by the Coalition for Better Ads reveals which types of online ads annoy people the most.Aug 11, 2017 136 Shares
New research suggests that the end of the workday is probably the best time to send a marketing email. More email marketing benchmarks after the jump.Aug 10, 2017 522 Shares
According to the Biz2Credit Lending Index July 2017 report, loan approvals at big banks are on the way up but what's happening at institutional lenders?Aug 9, 2017 275 Shares
Looking for money to grow a small business? Make sure to consider all the resources available, including one major source of funding.Aug 2, 2017 293 Shares