Shubhomita Bose

Shubhomita Bose
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences. As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries. Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry. With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.

foursquare trip tips

Foursquare Adds Travel Recommendations Feature

Foursquare has introduced a new feature, Foursquare Trip Tips, for travelers that suggests locations to check out on their trip. It's a good reason to have your small business listed on this social network.

number of drones registered

Day of the Drones? FAA Says 300,000 Registered in First Month

In just the first month that it's had the drone registry open, the FAA says the number of drones registered is with the federal government is more than 300,000. It's during this time that the FAA was waiving its $5 application fee for the registry.

adobe portfolio

Adobe Launches New Website Building Tool

Creative types with small businesses have another option in the DIY website building tool market. Adobe Portfolio has been introduced as part of its Creative Cloud services.

Forbes ad blocking

Controversial Ad Blockers: Ask Customers to Just Say No to Them?

Forbes recently asked its readers to turn off ad-blocking software on their smartphones and tablets. The move was met with some resistance but offering something in exchange for the request got more people on board. How can you ask your customers to do the same?

valentine's day keyword

Use “Gift” as Keyword For Valentine’s Day Marketing

Planning on a special marketing effort for Valentine's Day this year? New data suggests that using the word "gift" is a must in a promo and don't forget about singles, who also tend to spend more on a day that targets couples.