Almost half of all American online shoppers go directly to Amazon first when they're making a purchasing decision. Is your small business selling there?
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.
Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.
As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.
Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.
With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.
The Trans-Pacific Partnership Agreement (TPPA) would subject any content creator to the risk of a random takedown if someone accuses them of copyright infringement.Oct 19, 2015 504 Shares
The Been Choice app aimed to block mobile ads from Apple devices. It sounded like a good idea but after approving the app to appear on its Store, Apple has since changed its mind.Oct 13, 2015 207 Shares
Facebook's Mark Zuckerberg recently announced that his company is working to bring Internet access to parts of sub-Saharan Africa as more of the continent comes online.Oct 12, 2015 252 Shares
Could the 140-word limit on Tweets soon be a thing of the past? Reports suggest that could be a reality and some people aren't happy about it.Oct 7, 2015 415 Shares
4G wireless connectivity is coming to India and Africa. This development could be a boon for both those living in these developing regions and the small businesses in the U.S. hiring talent from there.Oct 7, 2015 208 Shares
Kickstarter is taking a lot of people by surprise with its recent announcement that it's re-incorporating as a public benefit corporation. The company offers a reason behind the move.Oct 5, 2015 260 Shares
Facebook says it's giving Notes a total update. It's been ignored for about five years. Now, the company is announcing a new roll-out the service and you won't believe your eyes.Oct 4, 2015 465 Shares
Changes coming soon to Twitter include redesigned buttons below your messages. The site is also dropping the feature that shows users how many times a post has been shared.Oct 1, 2015 743 Shares
Facebook Signal is another tool that's designed to lure journalists away from other social media. The tool makes content about public figures easily accessible and shareable. It's the latest move by the social site to get more media outlets using Facebook as their preferred social site for reaching consumers.Sep 23, 2015 391 Shares
Facebook is now allowing journalists, public figures, and other "influencers" to access Mentions. This service allows users with verified accounts to stay in touch with followers with live video streaming and other exclusive connections.Sep 15, 2015 264 Shares
Snapchat's popularity is on the rise. But can this temporary messenger service have any small business application? Some companies are already taking advantage of it but getting an audience isn't a ... snap.Sep 13, 2015 898 Shares