Shubhomita Bose

Shubhomita Bose

Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.

Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.

As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.

Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.

With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.

Facebook Verified Profiles Can Now Broadcast Live

Facebook is now allowing journalists, public figures, and other "influencers" to access Mentions. This service allows users with verified accounts to stay in touch with followers with live video streaming and other exclusive connections.

Snapchat Video Hits 4 Billion Daily Views

Snapchat's popularity is on the rise. But can this temporary messenger service have any small business application? Some companies are already taking advantage of it but getting an audience isn't a ... snap.

Milestone for Facebook: One Billion People in a Day

On Aug. 24, a billion people globally logged on to Facebook to get updates on family, friends, their business, or the businesses and brands they like. It's a milestone moment that cements -- at least temporarily -- the company's spot atop the social media mountain.