Shubhomita Bose

Shubhomita Bose
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences. As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries. Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry. With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.

Forbes ad blocking

Controversial Ad Blockers: Ask Customers to Just Say No to Them?

Forbes recently asked its readers to turn off ad-blocking software on their smartphones and tablets. The move was met with some resistance but offering something in exchange for the request got more people on board. How can you ask your customers to do the same?

valentine's day keyword

Use “Gift” as Keyword For Valentine’s Day Marketing

Planning on a special marketing effort for Valentine's Day this year? New data suggests that using the word "gift" is a must in a promo and don't forget about singles, who also tend to spend more on a day that targets couples.

USPS Shipping Rates Increasing in 2018 - Here are the New USPS Shipping Prices

USPS Shipping Rates go up in 2018

Are USPS shipping rates increasing again? Yes, it's true. The new USPS shipping prices come into effect on January 17, 2016 for commercial Priority Mail.

new business regulations

Watch Out! 3,000 Business Regulations Coming In 2016

If complying with government regulations is one bugaboo in your small business operation, then 2016 may be a tough year. There may be as many as 3,000 new regulations imposed on businesses this year, some of which will impact businesses immediately and directly.

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