New data from Facebook shows that some demographics are responding more to video content on the social media site than others.
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.
Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.
As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.
Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.
With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.
SnapChat's new video viewing milestone is important for two reasons. First, because its a whole lot of videos. But second, because it puts the upstart within easy range of outdoing Facebook.Nov 13, 2015 375 Shares
Love it or hate it, a product or service people can't stop talking about has a distinct advantage in the marketplace. Consider the clip-on man bun. Are there similar remarkable products or services you could create that generate their own buzz?Nov 12, 2015 342 Shares
Could we be on the verge of Android PCs? Google says it's marrying its Chrome OS and the Android mobile operating system soon and the first Android PCs could be on the market next year.Nov 6, 2015 310 Shares
Samsung is taking another shot at competing with Apple. This time, the company has introduced the Galaxy View, an 18.4-inch tablet that's mostly designed for video streaming.Nov 4, 2015 334 Shares
Gravity Payments is making headlines not for its service to small businesses as a credit card payment processor but for its starting minimum wage. How is $70,000 a year impacting the company's business?Nov 2, 2015 335 Shares
Amazon Flex and UberRUSH are the first major entries in the on-demand freelance delivery service arena. And they could be on the cusp of a major trend.Nov 2, 2015 246 Shares
This year has been filled with one apocalyptic theory after another. The latest is the believed presence of Planet X, aka Nibiru. One YouTube user recently may have captured the planet on a video she uploaded. Whether it is or not, the viral nature of the video suggests that one sure-fire way to get attention these days is to talk of doomsday.Nov 1, 2015 281 Shares
The revelation that the Peeple app that would have let you rate people you know was a hoax brings to mind some other infamous Internet hoaxes.Oct 27, 2015 316 Shares
How will the success or failure of YouTube Red impact the revenues generated by some small businesses that have an established presence on the site?Oct 27, 2015 258 Shares
The Trans Pacific Partnership could open the way for small businesses to sell their products to overseas consumers without going through as much red tape but the historic agreement has its detractors, too.Oct 26, 2015 229 Shares
Its now easier for your Twitter audience to see what you're up to on Vine and vise versa. The new feature should make it easier for your Twitter followers to see and connect with the Vine videos you're creating.Oct 26, 2015 237 Shares