As a small business, you want to be easily recognizable. That's where branding comes in. Here are tips for choosing the right font for your brand.
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news.
Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences.
As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries.
Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry.
With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.
A 2017 answering service survey finds that most customers would prefer to speak to a human being, not a robot, when they call your small business.Nov 8, 2017 221 Shares
New data reveals the shopping habits of millennial women including the fact that they will wait for a sale price on an item they want to purchase online.Nov 8, 2017 206 Shares
When it comes to employee retention factors, having good colleagues is slightly more effective than having good pay says a new survey from Ceridian.Nov 1, 2017 225 Shares
Before you launch your new online store to the world, make sure to check for, and fix, these 19 common ecommerce website mistakes.Oct 31, 2017 289 Shares
You need cash to grow your business, but too much debt can put your company at risk. These tips for managing small business debt can help.Oct 27, 2017 422 Shares
To know more about LinkedIn’s rise, as well as the new features it offers to small businesses, check out the LinkedIn statistics in this infographic.Oct 23, 2017 737 Shares
If you're using a Shopify ecommerce site, the new DHL Express for Shopify could help you with the complexities of some international sales and shipments.Oct 23, 2017 257 Shares
A majority of small businesses consider main street when choosing a location. Why? Because of these 3 big reasons to start a main street business.Oct 19, 2017 315 Shares
A growing number of companies are now turning to mobile construction apps to get organized. Discover how this move can save small businesses time and money.Oct 18, 2017 266 Shares
If more small businesses begin adopting 21st Century payment methods, the US rank among cashless countries is likely to increase.Oct 16, 2017 137 Shares
How can your small business create a better company culture? Start by drawing inspiration from these 15 company culture examples.Oct 11, 2017 265 Shares