Shubhomita Bose


Shubhomita Bose
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences. As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries. Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry. With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.

Employees Leaving

Are You Afraid of Your Employees Leaving?

Small businesses are struggling to keep employees in the fold. And some are resorting to what can be perceived as desperate measures to prevent those from walking out the door for the last time.


snapchat video views

Snapchat Hits 6 Billion Daily Video Views

SnapChat's new video viewing milestone is important for two reasons. First, because its a whole lot of videos. But second, because it puts the upstart within easy range of outdoing Facebook.


Clip-on Man Bun

Does Your Product Demand Attention Like the Clip-on Man Bun?

Love it or hate it, a product or service people can't stop talking about has a distinct advantage in the marketplace. Consider the clip-on man bun. Are there similar remarkable products or services you could create that generate their own buzz?


android pc

Android PCs May Hit the Market Next Year

Could we be on the verge of Android PCs? Google says it's marrying its Chrome OS and the Android mobile operating system soon and the first Android PCs could be on the market next year.


gravity payments

Could Your Business Handle a $70,000 Minimum Wage?

Gravity Payments is making headlines not for its service to small businesses as a credit card payment processor but for its starting minimum wage. How is $70,000 a year impacting the company's business?