Shubhomita Bose

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Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. Shubhomita is also an experienced marketing communications writer. With 8 years of experience working with various brands – including a stint with the Big Blue (IBM) – she has honed her skills to create customer-centric communications for a wide range of audiences. As a Marcom writer, she develops creative content for product launches, events, sales campaigns and online marketing. On an industry level, she has experience working with IT (cloud computing), Laundry, Food and Beverage, Textile and Brewing industries. Over the years, Shubhomita has worked closely with Small and Medium Enterprise (SME) clients across industries and geographies to develop affordable, yet value-oriented content, that aligns with their long-term growth strategy. She has delivered high-quality content to help small businesses boost their online presence and establish thought leadership in the industry. With a bachelor’s degree in English and a master’s degree in Integrated Marketing Communications, she takes a creative and pragmatic approach to content creation.

86 Percent of Companies with B2B Referral Program See Growth, Study Says

A new study finds that B2B professionals with a firm referral program in place are likely to get more value from each referral than those who don't.

Jan 5, 2016

Here’s Data Pinterest Will Be Sharing with Advertisers

Pinterest has updated its Privacy Policy for users. The changes more clearly define what Pinterest plans to collect from users and how it will use that information. The updates also allow users to connect their Pinterest profiles with Twitter profiles, among other features.

Jan 3, 2016

Are You Accepting Android Pay? Here’s Why You Should

Android Pay is starting to catch on. Rather than a brand-specific mobile payment platform, Android Pay works across a litany of devices. And your small business should start accepting it.

Dec 30, 2015

The Next Logical Step In Facebook’s Video March?

Facebook is now allowing advertisers to bid on ads appearing on videos at the site on a cost-per-view basis.

Dec 29, 2015

AdSense Unveils a New Look for Mobile Text Ads

AdSense text ads on mobile devices are getting a new look. If you've got such an AdSense campaign for your small business, you'll want to check out how these ads will appear to viewers now.

Dec 28, 2015

Facebook Professional Services Find Plumbers, Others by Ratings

Facebook may be taking a run at Yelp and Angie's List with the release of its new Professional Services search. The feature gives users the ability to find local service businesses near them.

Dec 27, 2015

Millennials More Likely Your Employees Than Competition, Survey Says

Worried that Millennial hipsters may be there to usurp your position as a business leader with their bright, fresh ideas? A new survey shows that Millennials may be more likely to become your employees instead.

Dec 24, 2015

Microsoft Giving OneDrive Users Back Some Storage

Microsoft is hoping to rebuild some bridges by giving back some OneDrive storage to Office 365 users. Earlier this year, the company said it was ending unlimited storage options for users and was greeted with an angry online response.

Dec 23, 2015

Have You Seen This List of Resources for Facebook Business Users?

You are likely using Facebook to improve your company's social media presence. And from time to time, there may be more than a few questions about what's available to you or how to use certain features. Luckily, Facebook has published plenty of guides to help. Here's a repository of those resources.

Dec 22, 2015