Stephen Denny is a competitive strategy and marketing consultant, helping brands define their competitive positioning, communication strategies and implementation plans. He is the author of Killing Giants: 10 Strategies to Topple the Goliath In Your Industry. He is a frequent speaker at corporate events, industry conferences and graduate business schools on topics relating to competitive strategy and marketing. He holds multiple patents, has lived and worked in both the US and Japan, and has an MBA from the Wharton School. Please feel free to follow him on Twitter @Note_to_CMO . You can find Stephen's consulting website at Denny Marketing and he blogs at Stephen Denny, where he writes about marketing, strategy and big ideas. Drop in and comment at your convenience!