Content marketing can reach a lot of audiences and it can be an effective means of marketing for B2B companies, too.
Sujan Patel is a passionate Internet marketer and entrepreneur. Sujan has over 10 years of Internet marketing experience and started the digital marketing agency Single Grain. Currently Sujan is the VP of Marketing at thisCLICKS, the makers of When I Work — an employee scheduling software solution for small businesses. Sujan Patel is passionate about all things Internet. Whether as the founder and former CEO of the highly-regarded Single Grain digital marketing agency – where he managed millions of dollars in marketing campaigns – or as the CMO at promising immigration startup Bridge U.S., Sujan has earned his reputation as a leader in the fields of SEO, content marketing, social media marketing, pay-per-click advertising (PPC) and conversion rate optimization. Sujan’s entrepreneurial drive was evident early on, when – as a junior in high school – he founded his first business downloading music and selling burned CDs to his classmates. It wasn’t exactly legal, but it did provide important experience that led to his next project – a job with a now-defunct auto parts supplier, Shonuffauto, that introduced him to the world of SEO and traffic generation. As his skills grew, Sujan made the decision in 2004 to drop out of college and focus on his internet marketing career (much to the chagrin of his parents…). Positions with Advantage Consulting Services, Argus Interactive Agency, Einstein Industries and Oversee.net – as well as a growing number of Elance-based consulting side gigs – eventually led Sujan to take a leap and invest fully in his vision for Single Grain. Over his nearly nine years with the company, Sujan took Single Grain from part-time consulting venture to powerhouse marketing agency with 23 employees, 45 clients and more than $2 million in annual revenue. Throughout his tenure, Sujan was able to hone his strategic digital marketing skills while working with a broad range of clients, including Warby Parker, Anki, About.me, RingCentral, CafePress, Mint, TurboTax, BlueHost, LinkedIn and Sony. Today, Sujan is enjoying a return to his entrepreneurial roots as lays the groundwork for his next ventures, while also bringing his substantial skill-set to Kabbage – a young company that’s been recognized by Time Magazine, Inc. Magazine, Wired and more. He currently contributes his expert insight to Search Engine Journal, Moz, Clarity.fm and other websites and has been featured by Forbes, Entrepreneur.com, Business Insider, Yahoo! Finance and similar publications. Outside of his business pursuits, Sujan enjoys spending time with his wife Amy and getting his adrenaline rushing with high-energy hobbies, including racing cars, snowboarding, surfing and skydiving.