Content marketing is a simple enough concept. Instead of a sales pitch, provide quality content to your readers that they will truly want to read and share. But as simple as the concept is, effective content marketing is anything but easy. Because quality content doesn't just happen.
Tim Berry is Founder and Chairman of Palo Alto Software, Founder of Bplans, Co-Founder of Borland International, Stanford MBA, and co-founder of Have Presence for small business social media. He is the author of several books and thousands of articles on business planning, small business, social media and startup business. Tim Berry's main website can be found at TimBerry and you can find his blog at Blog Tim Berry. You can follow him on Twitter at @TimBerry, or on Facebook and Google+. Tim has been married 44 years and is the father of five children.