The “Beginner’s Guide to Content Marketing” Will Set You on Your Path


If you're not quite sure about jumping into content marketing yet and need some additional insight, the Beginner’s Guide to Content Marketing for Small Businesses is a great first step.

beginner's guide to content marketing

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I don’t know how to tell you this, but you’re not going to get away from content marketing, no matter how hard you try.

There have been countless books written on the subject, with no signs of stopping.  But the problem isn’t a lack of books or how-to information. The problem is finding a book that meets you at your level of expertise.  And, I have to say, while there are lots of books that are very complete and detailed on the topic, few are approachable enough for the content marketing newbies among us.

I’ve just received my review copy of The Beginner’s Guide to Content Marketing for Small Business by Matt Mansfield (@MattMansfield) and I have to say that this might be what the content marketing doctors have ordered.

Yes…You Can Do This!

Matt Mansfield is truly a content marketing expert.  You know how I know this?  Because he’s able to simplify his message without diluting the impact or effectiveness of what he’s teaching.  In other words, he understands content marketing so well, that he can explain it to a twelve year-old.  And if you’re a small business owner who is wearing at least five hats in your business – you will appreciate this.

Matt works with small businesses as well as Fortune 500 companies to create powerful content that drives targeted online traffic.  More targeted traffic means more targeted customers.  This is a good thing but only if you do it right.

You won’t have to worry about that with this book.  It’s truly easy enough to read through once within a couple of hours and then go through it again to actually put Matt’s suggestions into practice.

A Quick Tour of The Beginner’s Guide to Content Marketing

There are three sections to the book:

  • Section I: Understanding Content Marketing Basics so You Can Decide Whether It’s Right for Your Business
  • Section II: Take Your First Steps Toward Creating Great Content
  • Section III: Discover Where You Can Learn More About Content Marketing and Find Help

What more can I tell you? These section names are fairly self-explanatory.  In the first section, he’s helping you decide if content marketing is good for you – you can just assume that it is and move on.

The meat of the content is in section two, where Matt gives you step-by-step instructions that you can use to start implementing.  You’ll really enjoy the section on how to use Google Keyword Planning to determine what to write about.

Just to be clear, this isn’t a comprehensive how-to book or section, it’s just enough to get you comfortable and not feel overwhelmed.

Finally, in section three, you’ll learn how to get help in creating your content.

And Then Some

Don’t think that this little, easy-to-read and implement book is all Matt Mansfield has to offer.  You see, originally this book had something like 32 chapters and 5 appendices.  Then he had this a-ha moment and realized that no small business owner would have the time or inclination to read that.

So, he decided to chop that content out and use it as separate little ecourses.  So once you’ve gone through this Beginner’s Guide to Content Marketing for Small Business, you can head over to his website and check those out as well.

If you’ve been thinking about using content marketing, but haven’t quite gotten to it, Beginner’s Guide to Content Marketing for Small Business is a great first step that will get you going in the right direction.

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Ivana Taylor Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers."