Behind the Marketing Tips Project


Market Your Business - Marketing TipsA little over a week ago I introduced the new Marketing Tips section here at Small Business Trends.

Brent Leary, host of Business for Technology $ake, had me on his radio show on WCFO over the weekend in the Atlanta area.  In the interview I gave the inside story about how the Marketing Tips section came about.  Here are some other points we discussed:

  • How we came up with the idea for the Best Kept Marketing Secrets article and the other ones to go in the Marketing Tips section, and how it fits in with our 2008 goals.
  • How Seth Godin managed to snag the top spot in the article with his tip.
  • How Dan Perry gave a one sentence tip in the comments section that captured attention (and got him mentioned on radio, I might add) — proving you don’t have to be long, just pithy.
  • How HP is supporting this new section and how their support enabled me to hire some independent contractors to help with the section — spreading the love around to other small businesses

Interestingly, for all the comments that article is getting — it even spawned a similar roundup for the tourism industry —  from my traffic stats I see that the logo design article actually is getting more pageviews.  Not as many comments, but right now the logo design article is the single most popular article here on the site and in the RSS feed.  I guess it just goes to show, comments are only one dimension of popularity. That’s good news, because I’ll be making a fun announcement about logo design to involve you, very soon.

Meanwhile, have a listen to my interview with Brent.  Click on the red and yellow player below — it’s about 18 minutes long.



Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.