The 21 Best Free Shopify Apps for Small Business Owners

best free shopify apps small business

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In the world of e-commerce, the best free Shopify apps for small businesses have become essential tools, especially considering Shopify’s substantial growth and expanded capabilities..

The platform, boasting nearly 400,000 active customer stores and generating $29 million back in 2016, continues to be a top choice for small business owners and solo sellers making their mark in the online sales world.

These statistics not only highlight Shopify’s success but also emphasize the importance of leveraging the right apps to maximize business potential on this dynamic platform.

The platform has seen a surge in the number of active stores, reflecting its widespread acceptance and popularity among diverse business sectors. This growth can be attributed to Shopify’s continuous innovation in e-commerce technology, providing more advanced tools and features that cater to the evolving needs of online sellers.

Features like enhanced analytics, improved user experience designs, and integrations with various marketing and logistics services have made Shopify a comprehensive solution for online businesses.

Moreover, Shopify has expanded its ecosystem to support not just e-commerce stores but also point-of-sale systems for brick-and-mortar retailers, offering a unified platform for managing sales both online and offline. This expansion reflects the company’s commitment to supporting small businesses in all aspects of their operations.

Financially, Shopify has seen significant increases in its revenue and market share, driven by the global shift towards online shopping, especially highlighted during the pandemic period. This shift has resulted in more businesses, from local artisans to larger enterprises, turning to Shopify to establish or expand their online presence.

With the expansive growth of Shopify as a platform, the ecosystem of apps available to enhance and streamline various aspects of online business operations has also grown exponentially.

This article will focus on the top free Shopify apps, carefully selected to assist small business owners in maximizing their online store’s efficiency and effectiveness without incurring additional costs.

best free shopify apps small business

Shopify Apps for Small Business

These apps cover a wide range of functionalities, from improving customer engagement and marketing to optimizing inventory management and enhancing the overall user experience. For instance, some apps offer solutions for email marketing and social media integration, crucial for building brand presence and driving sales.

Others provide tools for analytics and reporting, enabling business owners to make data-driven decisions. Additionally, apps focusing on shipping and logistics management, customer service enhancements, and seamless payment processing can significantly elevate the operational efficiency of a Shopify store.

Given that small business owners often operate with limited resources and budgets, this selection of free apps is particularly beneficial. They provide a cost-effective way to enhance their e-commerce capabilities, allowing them to compete more effectively in the digital marketplace.

The article will detail each app’s key features, benefits, and how they integrate seamlessly with Shopify, making it easier for small business owners to choose the right tools to grow their online presence and sales.

best free shopify apps small business

Shopify App Selection Checklist for Small Business Owners

Choosing the right Shopify apps can significantly impact the efficiency and success of your small business. To assist you in navigating the diverse range of apps available on Shopify, we’ve compiled a checklist. This checklist is designed to guide you through key considerations, ensuring that each app you select aligns perfectly with your business needs.

From compatibility and user experience to cost-effectiveness and data security, this table offers a comprehensive overview of what to look for in a Shopify app.

Checklist ItemDescription
Compatibility with Your Business ModelEnsure alignment with your specific business model (e.g., dropshipping, digital products).
Ease of IntegrationCheck how the app integrates with your Shopify setup.
User Interface and ExperienceEvaluate ease of use and navigation.
Customer Support and TrainingAssess the availability of support and training resources.
Features and FunctionalityDetermine if features meet your business needs.
ScalabilityEnsure the app can accommodate business growth.
Reviews and RatingsCheck user feedback for insights into performance.
Cost-EffectivenessConsider pricing relative to the value provided.
Trial Periods and DemosLook for free trials or demos.
Data Security and ComplianceEnsure compliance with data security standards.
Customization OptionsDetermine if customization matches your brand identity.
Integration with Other ToolsCheck compatibility with other tools you use.
Mobile ResponsivenessEnsure optimization for mobile devices.
Update FrequencyLook into the regularity of app updates and maintenance.
SEO and Marketing FeaturesFor marketing apps, assess SEO capabilities and features.

best free shopify apps small business

Our Methodology: How We Chose the Best Free Shopify Apps for Small Businesses

For small businesses utilizing Shopify, integrating effective and cost-efficient apps is crucial for enhancing functionality and boosting sales.

In assisting small business owners in selecting the most beneficial free Shopify apps for their online stores, we use the following criteria, rated on a scale from 1 to 10, where 10 indicates the highest level of importance and 1 the lowest.

  1. Functionality and Features
    • Importance Scale: 9/10
    • Rationale: The app should offer robust functionality and useful features that address specific needs of an online store, such as marketing, sales, customer service, or inventory management.
  2. Ease of Integration and Use
    • Importance Scale: 8/10
    • Rationale: Apps should integrate seamlessly with Shopify and be user-friendly, allowing small business owners to set up and use them without requiring extensive technical expertise.
  3. Impact on Store Performance
    • Importance Scale: 8/10
    • Rationale: The app should not significantly slow down the website’s performance, ensuring a smooth customer experience.
  4. Support and Documentation
    • Importance Scale: 7/10
    • Rationale: Even free apps should offer adequate support and clear documentation for troubleshooting and assistance.
  5. Reviews and User Feedback
    • Importance Scale: 7/10
    • Rationale: Positive reviews and feedback from other users can indicate the app’s reliability and effectiveness.
  6. Regular Updates and Maintenance
    • Importance Scale: 7/10
    • Rationale: Regular updates indicate the developer’s commitment to improving the app and keeping it secure.
  7. Scalability
    • Importance Scale: 6/10
    • Rationale: The app should be able to scale with the business, accommodating growing demands and complexities.
  8. Data Security and Privacy Compliance
    • Importance Scale: 9/10
    • Rationale: Ensuring the security of business and customer data and compliance with privacy laws is critical.
  9. Customization Options
    • Importance Scale: 6/10
    • Rationale: The ability to customize the app to fit the specific branding and operational needs of the business can be a valuable feature.
  10. Mobile Responsiveness
    • Importance Scale: 7/10
    • Rationale: As mobile commerce continues to grow, having apps that are responsive and function well on mobile devices is increasingly important.

By applying these criteria, we aim to guide small business owners towards selecting free Shopify apps that not only enhance their store’s capabilities but also support their business growth and customer satisfaction

best free shopify apps small business

Best Free Shopify Apps

But with over 2,000 Shopify apps available for businesses large and small it can be overwhelming to sift through them all, so we have gathered 25 of the best free Shopify apps that benefit small businesses and solo sellers.

Mobile Convertor

The Mobile Convertor app makes it easier for customers to purchase through their mobile devices, which is especially useful considering mobile traffic overtook desktop traffic years ago.

Bulk Discounts

Import discount codes into your Shopify store using the Bulk Discounts app. You can also make larger amounts of discount codes available which your customers can use across a variety of products. It’s known for being easy to use, and it has tons of positive reviews.

Facebook Store

The Facebook Store app simply enables you to sell products directly from your Facebook business page which helps widen your company’s reach when customers share their shopping experiences and favourite products.

Facebook Messenger

Interact in real time with your customers using the free Facebook Messenger app. This is a scalable app that can benefit companies of all sizes.

Plug in SEO

Are you a small business owner who wants to know if your store has search engine optimization problems that can be fixed? Then you need the Plug in SEO app which will run an analysis of your store’s homepage and identify possible solutions. It’s easy to use and can dramatically improve your store’s performance.

Order Printer

The likes of invoices, labels and receipts are easy to print individually or in bulk with the Order Printer app which lets you customize the pre-made templates to match your business brand theme.

best free shopify apps small business


Oberlo allows small business owners to search through a marketplace of products that can be imported directly into your own Shopify store. Then when your customers order the product, Oberlo packs and ships it to the customer for you.

Free Shipping Bar

If you have a free shipping option with certain criteria, then the Free Shipping Bar app is ideal to keep customers informed of this attractive offer. Progressive messages can encourage customers to spend just a little bit more to take advantage of a free shipping offer.

Organise your own customer loyalty and rewards program with the easy-to-use app.


Drive traffic and boost sales with the Yotpo app which lets you generate product reviews which can be shared to your Facebook and Twitter profiles.

Recover Cart Pusher

Use the free Recover Cart Pusher app to recover abandoned carts with automated web push notifications. It’s easy to use and can improve store performance with one quick change.

Improved Contact Form

If your business would benefit from knowing where visitors are located and what pages they viewed before contacting you, then the Improved Contact Form might be the app you need

Better Coupon Box

The Better Coupon Box app creates a responsive pop-up that offers the page viewer a discount for following one of your business social media profiles.


Track all shipments and provide automatic delivery updates for your customers automatically using the AfterShip app.

eBay Professional Importer

Take advantage of the 30-day free trial to copy your eBay catalogue into your Shopify store with the eBay Professional Importer app.


Quickly and easily print labels for your Shopify orders according to parcel dimension, service type and the preferred carrier with the Shippo app.


The Printful app will sync your Shopify store with all of your drop-ship custom products that include print designs, such as t-shirts. Printful will print the product as ordered by the customer and ship it out to them on your behalf


The MailChimp app integrates the Mailchimp account of your small  business with your Shopify store. Customers can then be automatically added to Mailchimp which enables targeted email campaigns based on their buying behaviour.

Digital Downloads

Offer digital products to your customers via your Shopify store using the Digital Downloads app. Your customers will then benefit from instant access to content and automatic product updates.

Google Shopping

It is now easy to sync your Google Merchant Centre with the Shopify store with the Google Shopping app. It is an application program interface feed that will ensure your listings are kept automatically up to date.

Countdown Cart

Create a sense of urgency within your customers by using the Countdown Cart app to add a countdown timer and stock countdown for each of the products in your Shopify store.

Shopify Apps Key Points:

  • Substantial Growth: Shopify’s impressive growth, with nearly 400,000 active customer stores and generating $29 million in 2016, underscores its effectiveness as an e-commerce platform.
  • Diverse Business Adoption: The surge in active stores on Shopify highlights its widespread acceptance across various business sectors, offering tools and features that cater to diverse online selling needs.
  • Innovative E-commerce Solutions: Shopify continuously innovates, providing advanced e-commerce technology like enhanced analytics and improved user experience designs.
  • Comprehensive Platform: Shopify supports not just online stores but also offers point-of-sale systems for brick-and-mortar retailers, presenting a unified sales management solution.
  • Financial Growth and Market Share: The platform’s revenue growth, especially during the pandemic, reflects the global shift towards online shopping and Shopify’s pivotal role in it.
  • Expanding App Ecosystem: The growth of Shopify has led to an exponential increase in available apps, enhancing various aspects of online business operations.
  • Functionality Range of Apps: Free Shopify apps offer functionalities spanning customer engagement, marketing, inventory management, and user experience enhancement.
  • Cost-Effectiveness for Small Businesses: These apps are particularly beneficial for small business owners operating with limited resources, offering a cost-effective way to boost e-commerce capabilities.
  • Key Features and Integration: The article will detail each app’s features and benefits, focusing on their seamless integration with Shopify.
  • Empowering Online Presence: By utilizing these apps, small business owners can effectively grow their online presence and sales, competing more successfully in the digital marketplace.

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Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a staff writer for Small Business Trends and has been a member of the team for 7 years. She is based in the United Kingdom and since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read "Gabrielle’s blog here.".