30 Best Products to Sell Online

best products to sell online

If you’re looking for interesting, profitable, and trending products to sell online, look no further! In this article, we’ll be sharing 30 of the best products to sell.

Whether you’re interested in starting an eCommerce store or just want to know what’s hot right now, you’re sure to find something useful here. So without further ado, let’s get started!

The Retail E-commerce Market

Technology has made online shopping so easy and during COVID-19 online sales exploded. There are currently somewhere between 12 and 24 million e-commerce stores around the world with 58.4% of users buying online weekly.

According to Statista, the e-commerce industry is expected to grow to approximately $8.1 trillion in e-commerce sales by 2026, which is up from $5.7 trillion in 2022.

Insider Intelligence is predicting that global retail e-commerce sales will reach about $6.169 trillion, which would make up approximately 22.3% of total retail sales.


Our Methodology for Choosing the Best Products to Sell Online

Choosing the best products to sell online is a dynamic process, largely influenced by market trends, consumer behavior, and economic factors.

When we evaluate products for online sales potential, we consider several key factors to ensure that what we recommend to our entrepreneurial readers will not only pique interest but also sell successfully. Here are the factors we considered, rated on a one-to-ten scale of importance, with ten being reserved for the most essential factors:

  1. Market Demand (Importance Scale: 10/10)
    • Products with high demand or trending in the market.
    • Consider seasonal trends and ongoing consumer interests.
  2. Profit Margins (Importance Scale: 9/10)
    • Products with a good balance between cost and potential selling price.
    • Consider wholesale prices, shipping costs, and competitive pricing.
  3. Shipping Logistics (Importance Scale: 9/10)
    • Products that are easy and cost-effective to ship.
    • Avoid overly bulky, fragile, or perishable items if possible.
  4. Competition Analysis (Importance Scale: 8/10)
    • Level of competition in the market for the product.
    • Look for niche markets or products with less saturation.
  5. Supplier Reliability and Quality (Importance Scale: 10/10)
    • Dependable suppliers with consistent product quality.
    • Consider the ease of restocking and lead times.
  6. Scalability (Importance Scale: 7/10)
    • Products that offer potential for business growth.
    • Ability to expand product range or scale operations easily.
  7. Customer Interest and Engagement (Importance Scale: 8/10)
    • Products that resonate with your target audience.
    • Use social media and market research to gauge interest.
  8. Regulatory and Legal Considerations (Importance Scale: 9/10)
    • Ensure products comply with legal and regulatory standards, especially for health, safety, and import/export restrictions.
  9. Product Longevity (Importance Scale: 7/10)
    • Products with a longer shelf life or timeless appeal.
    • Avoid overly trendy items that may quickly lose market relevance.
  10. Eco-friendliness and Sustainability (Importance Scale: 6/10)
    • Growing consumer preference for sustainable and eco-friendly products.
    • Consider the environmental impact and ethical sourcing.

Popular Products to Sell Online

Looking to find trending products online you can sell to your target audience? Check out this list of products that are doing well in various online stores.

1. Video Games

Video games are always popular, but they’ve seen a particular surge in market demand recently. With people spending more time at home, they’re looking for ways to stay entertained, and video games are a great option.

If you have a passion for gaming, this could be a great niche for you.

2. Video Game Accessories

In addition to games themselves, people are also buying a lot of video game accessories. This includes things like controllers, headsets, and other peripherals.

3. Smartphone Accessories

Smartphones are another popular category, and there’s a huge market for accessories. And shipping logistics tend to be fairly straightforward. This includes things like cases, screen protectors, chargers, and more.

4. Pet Products

People love their pets, and they’re always looking for ways to spoil them. This high-demand market includes things like food, toys, clothes, and more. If you’re a pet lover yourself, this could be a great niche for you to get involved in.

best products to sell online

5. Fashion Accessories

Fashion is always changing, and people are always looking for new ways to express themselves. This includes things like jewelry, hats, belts, and more. If you have an eye for style, this could be a great niche for you to get involved in.

6. Fitness Products

With so many people looking to get in shape, there’s a huge market for fitness products. This includes things like workout gear, resistance bands, supplements, and more. If you’re passionate about fitness, this could be a great niche for you to get involved in.

7. Maternity Wear

As the population continues to grow, so does the market for maternity wear. This includes things like clothes, shoes, and more. If you’re looking for a niche that has a lot of potential, this is it.

8. Subscription Boxes

Subscription boxes are a popular way to get people to try new products. This can be used for various niches from food to makeup to clothes. The subscription model leads to ongoing revenue and can contribute to higher profit margins. If you have a good eye for what people want, this could be a great niche for you to get involved in.

best products to sell online

9. Digital Products

Digital products are becoming more and more popular as people look for ways to save space. This includes things like e-books, online courses, and more. The more you sell, the higher your profit margins, and there’s no shipping and logistics to consider. If you have expertise in a particular subject, this could be a great way to make some money.

10. Skincare Products

Skincare is a billion-dollar industry, and it’s only getting bigger. This includes things like face masks, serums, and more. If you’re passionate about skincare, this could be a great niche for you to get involved in.


More Great Products For an Online Business to Sell

If you’re looking to offer commoditized and niche products, then some of the ones below might be a good fit for you. You can use Google Trends data to verify the popularity of the product categories before deciding.

11. Shapewear

Shapewear is a popular niche product category of clothing that helps people to look their best. This includes things like body shapers, Spanx, and more.

12. LEGOs

LEGOs have a consistently high market demand with both children and adults. This can be a great niche for those who are looking to target a specific audience.

best products to sell online

13. Custom Jewelry

Custom jewelry is a popular way to express oneself. This can be a great niche for those who are creative and have an eye for detail. Etsy would be a great place to sell almost anything custom-made.

14. Power Tool Accessories

Power tools are a popular way to get things done around the house. This can be a great niche for anyone interested in power tools.

15. Baby Clothes

Baby clothes are always in demand as the population continues to grow. If you love babies, this could be a great niche for you.

16. Tumblers

Tumblers are a popular way to drink beverages, and they can be used for both hot and cold drinks. What’s great about Tumblers is that they can be customized with logos or personal messages, making them great gift items.

17. Model Train Sets

Model train sets are a popular hobby for both children and adults. This can be a great niche for those who are passionate about trains.

18. Smartwatches

Smartwatches are a popular way to stay connected. This can be a great niche for those who are interested in technology.

19. Beauty Products

Beauty products are always in demand as people strive to look their best. There are also sustainable and eco-friendly options for those looking to invest in clean products. If you’re passionate about makeup and beauty, this could be a great niche for you.

20. Men’s Grooming Products

Men’s grooming products are a popular way for men to look their best. You can sell items like shaving cream, razors, and more.

21. Home Office Supplies

With the rise of remote work, home office supplies such as ergonomic chairs, desks, and productivity tools have become increasingly popular. This niche caters to the growing number of people working from home who seek to optimize their workspace.

22. Sustainable Fashion

Sustainable fashion items, made from eco-friendly materials and processes, are gaining traction. This includes clothing, shoes, and accessories that appeal to environmentally conscious consumers.

23. DIY Craft Kits

DIY craft kits for activities like knitting, pottery, or jewelry making are trending. These kits are perfect for people looking for creative hobbies and cater to a wide range of interests.

24. Plant-Based Foods

The demand for plant-based food products is soaring, driven by health and environmental concerns. Items like meat substitutes, dairy-free products, and vegan snacks offer significant market potential.

25. Educational Toys for Children

Educational toys that promote learning and development in children are always in demand. This includes puzzles, science kits, and language learning toys, catering to parents focused on educational enrichment.

26. Drone Accessories

As drones become more popular for both recreational and professional use, the market for drone accessories like batteries, carrying cases, and camera attachments is expanding.

27. Home Security Gadgets

Home security products, such as smart doorbells, security cameras, and alarm systems, are gaining popularity due to increasing safety concerns among homeowners.

28. Eco-Friendly Cleaning Products

Eco-friendly and sustainable cleaning products are becoming more popular as consumers become more environmentally conscious. This includes items like biodegradable cleaners, reusable wipes, and natural soaps.

29. Health and Wellness Apps

Digital products like health and wellness apps, offering meditation, fitness tracking, or diet planning, are in high demand. These cater to the growing interest in personal health and well-being.

30. Virtual Reality (VR) Gear

Virtual reality gear, including headsets, controllers, and games, is a growing market with the rise in VR entertainment and educational experiences.

best products to sell online

Top Tips for Selling Products Online

Are you looking to open your own online store? Then you should consider the following five tips for selling products online to ensure you turn your potential customers into paying ones.

  • Shipping costs. Shipping is often one of the biggest deterrents to shopping online, so make sure you offer free or flat-rate shipping.
  • Delivery time. Be realistic about how long it will take to get the product to the customer. If you can’t ship quickly, make sure you let the customer know in advance.
  • Product descriptions. Write clear and concise product descriptions that tell the customer everything they need to know.
  • High-quality images. Use high-quality images that accurately represent the product. Low-quality images will turn customers away.
  • Customer service. Offer excellent customer service to build trust and keep customers coming back.
Tips for Selling Products OnlineDescription
Shipping CostsShipping costs are a crucial factor for online shoppers. Offering free or flat-rate shipping can reduce shopping cart abandonment and make your store more attractive.
Delivery TimeBeing transparent about delivery time is essential. Realistically estimate how long it will take to deliver the product, and communicate this information to customers.
Product DescriptionsWell-crafted product descriptions are vital for informing customers about the product's features and benefits. Clear and concise descriptions enhance the buying experience.
High-Quality ImagesVisuals play a significant role in online shopping. Use high-quality images that accurately represent the product to attract customers and showcase your products effectively.
Customer ServiceExceptional customer service is essential for building trust and loyalty. Providing excellent support to customers can lead to repeat business and positive reviews.

What Is the Best Product to Sell Online?

When considering the best products to sell online, it’s crucial to focus on items that align with your target audience’s interests and preferences. The following categories have proven to be consistently popular and in demand, making them excellent choices for your e-commerce business:

  • Clothes and Fashion Accessories: Fashion is an ever-evolving industry, and people are always on the lookout for new styles and trends. Selling clothing, jewelry, hats, belts, and other fashion accessories can cater to shoppers’ desire for self-expression.
  • Electronics: In the digital age, electronics remain a top-selling category. From smartphones and tablets to smartwatches and gadgets, electronic devices continue to captivate consumers.
  • Home Goods: Home decor, kitchenware, and practical household items are sought after by homeowners and renters alike. Providing functional and aesthetically pleasing home goods can attract a wide range of customers.
  • Beauty Products: The beauty industry has seen substantial growth, with skincare, makeup, and beauty tools becoming staples in consumers’ lives. Offering a variety of beauty products can tap into this profitable market.
  • Health and Fitness Products: With an increasing focus on health and well-being, the demand for fitness gear, supplements, and wellness products is on the rise. Catering to health-conscious consumers can be a winning strategy.
  • Toys: While toys are always popular, their demand tends to spike during the holiday season. Selling a diverse range of toys can be a lucrative choice for your online store.

By selecting products from these thriving categories and staying attuned to consumer preferences, you can position your online business for success this year and beyond. Remember to conduct market research and analyze trends to identify the best product opportunities that align with your business goals.

What Are the Most Profitable Products to Sell in an Online Store?

The most profitable products to sell in an online store are those that have high demand. This could be anything from clothing and accessories to electronics and home goods.

By choosing a popular product category, a trending product, a target market, and having a solid marketing strategy, you can ensure that your store will be successful in attracting customers and generating sales.

Frequently Asked Questions

What is the current state of the retail e-commerce market?

Technology has made online shopping incredibly easy, and during COVID-19, online sales experienced a significant surge. There are currently between 12 and 24 million e-commerce stores worldwide, with 58.4% of users making online purchases weekly. The e-commerce industry is projected to reach approximately $8.1 trillion in sales by 2026, up from $5.7 trillion in 2022. Insider Intelligence predicts that global retail e-commerce sales will reach about $6.169 trillion, comprising approximately 22.3% of total retail sales.

What are the popular products to sell online?

Some of the popular products to sell online include video games, video game accessories, smartphone accessories, pet products, fashion accessories, fitness products, maternity wear, subscription boxes, digital products (e-books, online courses), skincare products, shapewear, LEGOs, custom jewelry, power tool accessories, baby clothes, tumblers, model train sets, smartwatches, beauty products, and men’s grooming products.

How can I find the right products to sell online?

To find trending products that resonate with your target audience, consider using Google Trends data to verify the popularity of product categories before making a decision. Additionally, focus on products with high demand, choose a profitable niche, and have a solid marketing strategy in place.

What are the top tips for selling products online?

Here are five top tips for selling products online:

  • Offer free or flat-rate shipping to reduce shopping cart abandonment.
  • Set realistic delivery time expectations and communicate them clearly to customers.
  • Write clear and concise product descriptions to inform potential buyers effectively.
  • Use high-quality images that accurately represent the products to attract customers.
  • Provide excellent customer service to build trust and encourage repeat business.

What are the most profitable products to sell in an online store?

The most profitable products to sell in an online store are those with high demand. This includes popular product categories such as clothing, accessories, electronics, home goods, beauty products, and health and fitness products. Toys can also be a profitable niche, particularly during the holiday season. By selecting trending products and targeting the right market, you can ensure the success of your online store.

Final Word

The world of e-commerce is thriving, presenting lucrative opportunities for entrepreneurs and online retailers. With the retail e-commerce market projected to reach unprecedented heights, it’s an ideal time to explore the most trending and profitable products for online selling.

The product categories mentioned in this article reflect the current consumer preferences and market trends. From video games and electronic accessories to pet products, fashion accessories, and digital goods, there is a diverse range of options to cater to various target audiences.

The key to a successful online store lies not only in the products you choose but also in your approach to selling them. Here are some overarching takeaways to guide your e-commerce venture:

  • Stay Informed: Continuously monitor market trends and consumer behavior to adapt to evolving preferences.
  • Customer-Centric Approach: Prioritize customer satisfaction by offering transparent shipping, clear product descriptions, high-quality images, and exceptional customer service.
  • Niche Selection: Consider selecting a niche that aligns with your interests and expertise to enhance your ability to identify profitable products.
  • Marketing Strategy: Develop a robust marketing strategy to promote your products effectively, reach your target audience, and drive sales.
  • Data-Driven Decisions: Leverage tools like Google Trends and analytics to make informed decisions about product selection and marketing efforts.
  • Adaptability: Be ready to pivot and explore new product opportunities based on market dynamics and customer feedback.
  • Competitive Pricing: Price your products competitively while ensuring profitability and value for customers.

Remember that success in the world of e-commerce requires dedication, innovation, and a commitment to meeting customer needs. By embracing the insights provided in this article and remaining agile in your approach, you can position your online business for prosperity this year and beyond.

As technology continues to shape the way consumers shop, harness the power of e-commerce and the potential of trending products to build a thriving online retail venture.

Whether you’re starting a new e-commerce store or looking to diversify your product offerings, the possibilities are boundless in the dynamic world of online retail. Stay informed, stay customer-centric, and embark on your journey to e-commerce success.

Image: Envato Elements

Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.