18 Blogging Business Ideas

blogging business ideas

Gone are the days when blogging was just a side hustle for most people. Today, it’s become a highly profitable business avenue, leading to a sharp increase in the number of bloggers worldwide. So, how to make money blogging? Considering the competitive nature of this space, the importance of unique blogging ideas cannot be stressed enough.

The Blogging Industry in 2022

Social media and bite-sized content may have taken over cyberspace, but blogging is still relevant.

According to statistics, about 409 million net users read roughly 20 billion blog pages every month. Not surprisingly, a large number of marketers consider blogging to be their primary content marketing strategy element. That’s why they spend a lot of time developing content that can help them succeed in their blog’s niche.

Blogging businesses are succeeding because there’s a real demand for quality content and in-depth information. As the amount of time spent on surfing the net continues to increase, quality blogging businesses are able to draw more traffic. So whether it’s a food blog or a music blog, as long as the content is unique and user-friendly, businesses will find it easier to rank high on search engines.

Blogging Business Ideas


Why You Should Consider a Business Writing Blog Posts

Blogging as a business is not a new idea. For the past few years, many part-time bloggers have moved on to fully focus on their blogs and make money. If you are planning to start a blog, here are five reasons you should do it this year.

  • Make money: One of the key reasons to start a blog is to make money. Through affiliate marketing and advertising, you can make money blogging.
  • Boost your profile: In many ways, a blog is a portfolio to showcase your work and highlight your domain expertise. If done well, you can use it to boost your personal profile.
  • Grow your network: Thanks to its popularity, blogging has led to the formation of several networks of like-minded bloggers. Leveraging the blogging network can help you explore more opportunities for guest posts.
  • Turn visitors into leads: Your ability to create useful, engaging content will help you draw your audience. The more you craft interesting content, the greater your chances of turning these visitors into leads.
  • Boost your skills: Serious bloggers use the platform to hone their skills and become better at it. This can help you develop better blog content.
Reasons to Consider Business BloggingBenefits and Advantages
1. Make MoneyGenerate income through affiliate marketing and advertising.
2. Boost Your ProfileShowcase your work and expertise, enhancing your personal profile.
3. Grow Your NetworkTap into a network of like-minded bloggers, expanding opportunities for guest posts.
4. Turn Visitors into LeadsCraft engaging content to attract and convert visitors into potential leads.
5. Boost Your SkillsUtilize blogging to refine skills, enhancing your ability to create high-quality content

Criteria for Choosing the Best Blogging Business Ideas: Our Methodology

When it comes to selecting the right blogging business idea for your entrepreneurial journey, there are several key criteria to consider. We’ve compiled a list of these criteria along with their ratings from 1 to 5, with 5 being the most important:

  • Market Demand
    • Rating: 5
    • Research the market to ensure there’s demand for your chosen niche. Analyze keywords and trends to gauge interest.
  • Monetization Potential
    • Rating: 4
    • Consider the various ways you can monetize your blog, such as affiliate marketing, sponsored content, or selling products/services.
  • Competition
    • Rating: 4
    • Assess the level of competition in your niche. High competition may require more effort to stand out.
  • Longevity
    • Rating: 3
    • Consider whether your chosen niche has long-term potential or if it’s a passing trend.
  • Budget
    • Rating: 3
    • Determine your budget for hosting, domain, and potential advertising.
  • Adaptability
    • Rating: 2
    • Stay open to evolving your blog’s focus if needed based on audience feedback or market shifts.
  • Legal and Compliance
    • Rating: 2
    • Ensure your blog complies with legal requirements, such as privacy policies and copyright laws.
  • Time Commitment
    • Rating: 1
    • Realistically evaluate the time you can dedicate to your blog. Consistency is vital.

Best Blog Post Business Ideas

There’s no dearth of bloggers today. In every niche, there are several bloggers who command a long list of followers. Competing in this space, therefore, requires you to think creatively. So, before you publish your first blog post, here are some blog niche ideas that can come in handy.

1. Beauty blog

If you have a keen eye for beauty, you can leverage your knowledge to set up a beauty blog. Interestingly, you can focus on a blog niche within beauty to stand out from the rest. For example, nail art and hair care are two popular segments. There’s tons of market demand for blogs in this niche, along with plenty of monetization potential from both large brands and smaller partnerships.

2. Tech blog

A niche segment with tremendous potential, tech blogging is hugely popular. But it’s also a competitive space. So, you must have domain expertise to succeed. Some topics that are of special interest include new product reviews, tips and demos. You may have to pay to cover some of these topics.

Blogging Business Ideas

3. Parenting blog

A large number of new parents browse the internet to look for tips and advice. A parenting blog can cater to the needs of such an audience. This is an adaptable option that can change as your own family changes. It can also have a low time commitment, perfect for busy parents.

4. Career blog

The best part about starting a career blog is you don’t need to be an expert in this domain. You can share your experiences and connect with your target audience.

5. Travel blog

Those who enjoy traveling and documenting their experiences can benefit from starting a blog. This is again a highly competitive space, so you must focus on creating really unique content.

6. Fitness blog

Within fitness, you can choose your own blog niche to create a popular blog. For example, if you’re into Yoga, you can focus completely on it and gain an engaged audience. There’s lots of unique monetization potential, from selling workout plans to private coaching. And this is one of the most in-demand topics for bloggers.

Blogging Business Ideas

Ideas for Starting Your Own Blog

While it’s rather simple to start a blog, creating a successful one requires time and patience. There are quite a few basics that you must check off the list before you start a new blog.

First of all, you must choose the right web hosting company for your blog. Most bloggers prefer WordPress and for good reason. A feature-rich platform, you can access a range of WordPress themes and templates if you decide to install WordPress.

It’s also a scalable platform, which means you can use WordPress plugins and other features to set up a successful blog. Here are some more small business ideas for beginners.

7. Food blog

Wondering how to start a food blog? The first thing you need is a real passion for food. From posting home-cooked recipes to reviewing new restaurants, there are many different topics to explore with food blogging. While there’s lots of competition, there are also many micro-niches that can help your content stand out.



8. Music blog

If you are passionate about music and don’t mind writing about it, music is the blog niche for you. You can review new music or curate popular tracks and start blogging. You can collaborate with other bloggers to produce quality content.

Blogging Business Ideas

9. Wedding blog

This is perfect if you have an existing business and domain knowledge to attract potential customers. Wedding blogs that cover all types of topics are useful because the audience is interested in complete information. You can easily monetize through the various businesses that cater to people in this industry.

10. Self-help blog

Many successful bloggers started with a personal online journal where they described their lives, struggles and coping mechanisms. Self-help blogs typically gain access to networks comprising like-minded people. Then you can monetize through coaching or informational products.

11. Gardening blog

You can share tips and showcase your own produce through a gardening blog. You can also feature stories from other gardening enthusiasts to inspire your followers.

12. Finance blog

Taxes and investment are popular blog topics with tons of market demand for both individuals and businesses. Of course, you need to know what you are talking about if you want to embark on a successful blogging journey.

More Blog Post Ideas that Make Money

Every successful blogger understands the importance of creating blog posts that resonate with the audience. That’s why popular bloggers focus on coming up with new content ideas within their blog niche.



It’s equally important to focus on the more tactical aspects of blogging such as creating impactful blog post titles, using the right content management system, and search engine optimization.

13. Marketing blog

The best thing about starting a marketing blog is the abundance of topics to cover. Since marketing is forever evolving, you can draw people to your WordPress site by covering the most relevant topics. One of the useful blogging tips is to identify a blog niche within marketing to attract an audience. For example, digital marketing is a hot topic right now.

14. Personal blog

If you are confident about your storytelling skills, you may start a personal blog. You need to maintain it regularly and share topics closer to your heart. Many new bloggers start out with their personal blogs to test the blogging platform before settling for a more specific niche.

15. Home decor blog

Home decor blogs with cool tips and stunning visuals are widely popular. The before and after images in particular can help you bring search engine traffic.

16. Business blog

Businesses in general, and small business owners in particular, follow blogs for inspiration and information. If you are good with this, you can branch out and offer business consulting services.

17. Pet blog

On your pet blog, you can choose to focus specifically on some pets or cover all. Some topics of interest include training, pet food recipes and health tips.

18. Art and craft blog

A growing number of people are taking up new hobbies to strike a work-life balance. On your art and craft blog, you can showcase your work and take the audience through all the steps of creating beautiful art.

How Do I Start a Blogging Business?

To start your blogging business, you need to first decide on the theme for your free blog. Once you decide, you need to choose a blog name and a hosting platform with a free domain. While setting up your blog, you need to select a free theme that makes your blog readable and engaging for the audience. You must complete comprehensive keyword research to ensure your blog ranks higher on search engine results.

Do Bloggers Make Good Money?

With the right content and SEO strategy, bloggers can make a good amount of money. Over time, they can make enough money to pursue blogging as a full-time business.


The landscape of blogging has evolved significantly, transforming from a mere side hustle into a highly profitable business avenue. The surge in the number of bloggers worldwide is a testament to the growing demand for quality content and valuable insights. The competitive nature of the blogging industry underscores the vital role of unique blogging ideas in establishing a successful online presence.

As of 2022, despite the rise of social media and bite-sized content, the influence of blogging remains strong. With approximately 409 million internet users consuming around 20 billion blog pages each month, blogging continues to serve as a primary content marketing strategy for many marketers. The potency of well-crafted content in capturing and retaining audience attention is evident, leading to increased web traffic and higher search engine rankings for businesses that prioritize quality and user-friendliness.

For those considering venturing into the realm of business blogging, there’s a wealth of compelling reasons to embark on this journey. From the prospect of generating income through affiliate marketing and advertising to elevating personal profiles by showcasing expertise, the benefits are diverse and promising. Moreover, blogging facilitates network growth and the conversion of visitors into leads, while also providing a platform for skill enhancement.

The diversity of blog post business ideas, spanning beauty, tech, parenting, career, travel, fitness, and beyond, offers ample room for creative expression and audience engagement. The evolution of blogging platforms, such as WordPress, provides accessible tools for launching and scaling successful blogs. Niche-specific blogging enables bloggers to cater to distinct audiences, contributing to a flourishing online community.

Ultimately, the financial potential of bloggers is substantial, with the right content strategy and SEO practices. As bloggers refine their skills, connect with their audiences, and adapt to changing digital trends, the prospect of generating substantial income and pursuing full-time blogging careers becomes increasingly attainable. By embracing the ever-changing landscape of the blogging industry, aspiring bloggers can embark on a rewarding journey of creativity, connection, and entrepreneurial success.


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Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.