Building Your Blogging and Facebook Empire

It’s safe to say that creating an online business today involves use of the most powerful tools on the Web, and among these are blogs and social media. With Facebook the largest and most frequented social site, you should consider a Facebook page along with a blog as the bare minimum in any online marketing and networking strategy. Here are some ideas for getting started with both and a few other tips you may need when building any small business presence online:

Facebook 101

Why your business needs a Facebook page. If your business is online, and these days it had better be, than you’ll need a Facebook site as part of your Web presence. Why Facebook as opposed to the other choices out there? Here are some reasons why a page on Facebook should still be your first choice for social media presence. Your Friendly Neigborhood Computer Guy

How to keep your Facebook fan page rocking. Once you’ve established a Facebook fan page, keep it interesting with interaction and engagement. Answer questions, respond to comments, do everything you would do if a customer came into your physical store and started a conversation. Your Facebook page is NOT a billboard. Get involved. CreateHype

Creating a Facebook page that gets attention. Now that you know why your business needs a Facebook page, here’s how you create one that will grab people’s attention. An eye-catching Facebook page will give potential customers and followers one more reason to engage with you. Your Friendly Neighborhood Computer Guy

Blogging for Business

The non-tricky tricks to great content. Creating awesome content is not as difficult as you might think. Just have a look at this basic overview and you’ll realize you don’t need to be Shakespeare to create great content on your blog that keeps audiences coming back for more again and again. Traffic Generation Cafe

Three things it’s best not to put in your business blog. Advisers in business blogging will tell you to experiment, learn more about your audience and take chances on your blog. But as with everything, this advice should be taken in light of common sense. There are several places NOT to go with your business blog. Learn more about these taboos at the link above. BlogWorld

Tips & Trends

Just like advertisers, small businesses should be concerned about engagement. How many people are talking about you and your brand on Facebook? This may be the real measure of success when using the social media to market your small business. Bloomberg Businessweek

Don’t sweat the comments on your B2B blog. Many small business blogs, though by no means all, are business to business focusing not necessarily on retail or the general public but rather on attracting the attention of other business owners in need of their products or services. Here’s an argument for why comments on this kind of blog don’t matter. Search Engine Journal

Social Media Basics

Here are five things you must never forget. It’s true that social media is still in its infancy and even true that much of what makes good marketing for your business on social media is still a matter of trial and error. Still a few patterns are beginning to emerge about what works and what might not. Bloomberg Businessweek

Blogging is about communicating. Blogging is an important part of any online marketing strategy. While some small business owners are really excited about the prospect of writing and sharing ideas. Others may be scared to death by the prospect. Embracing Blogging

Other Tools

Google+ is among other important business networking tools. Google+ may never exactly replace Facebook, but, like Twitter, LinkedIn and other tools, it can provide a benefits for your business online that should not be ignored. What other tools will your small business need to build its presence online? The Brainyard

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.