Exclusive: New Fenero Web Phone Puts Call Centers in the Cloud

Exclusive: New Fenero Call Center Phone, Web Phone, Puts Call Centers in the Cloud

Fenero, a contact center software platform provider, today Aug. 3 announced the release of its newest feature, the Web Phone, a cloud-based SaaS communication and telephony application that operates inside a browser. In an exclusive, Small Business Trends was given advanced details about the application, which enables contact center agents to make voice calls without the need for additional hardware or other third-party software.

Using the Web Phone, contact centers will save 70 percent of contact center software, hardware and telephony costs, compared to alternative providers, according to information provided by the company. It will also help businesses set up contact centers faster.

Because it’s in the cloud, the Web Phone removes the necessity for expensive IT hardware setup, support, maintenance and licensing fees typically associated with more traditional PBX systems, the company says.

Growth in Contact Centers Driven by the Cloud

The need to deliver high-quality customer service in combination with newly available cloud-based SaaS providers has driven growth in contact centers, the company says. Fenero cites statistics from Deloitte’s 2015 global contact center survey, which revealed that “SaaS-based solutions will fuel growth in contact center technology solutions.”

Fenero CEO and Founder Marlon Williams supported that finding in a prepared statement explaining, “Great customer service has become an integral part of any business operation. Cloud-based solutions make cutting-edge technologies available to all businesses.”

A New Kind of Call Center Phone

How Fenero Web Phone Works

Charles Callari, VP of customer development for Fenero, speaking with Small Business Trends via Skype, described the Web Phone as a “100 percent browser-based SIP (VoIP) phone that enables contact center agents to make or take a call using just a browser, with no other special software or hardware required.”

According to Callari, the only things needed for the Web Phone to work are a browser, USB headset and stable Internet connection.

Agents just log into the Fenero platform via a browser (Callari recommends Chrome or Firefox, as they fully support the Web Phone technology) and start taking calls.

Fenero Web Phone Features

Callari said the Web Phone comes with all the features you would find on a regular mobile phone: the ability to put a caller on hold (it also includes music on hold), transfer the call or mute the phone. The dial pad also looks like a mobile phone.

The Web Phone includes click-to-call functionality, and all calls are encrypted, to guarantee security. Also, it needs no installation and requires almost no setup.

Fenero Web Phone Benefits

Cost savings is the chief benefit to using Fenero’s Web Phone, and that expresses itself in two ways: expenses associated with hiring and equipping agents, and infrastructure costs, compared to traditional PBX alternatives.

Lower Agent Recruiting, Equipment Costs

According to Callari, traditional call centers experience very high turnover, as much as 100 percent.

“The average tenure of a call center agent is six to nine months — certainly no more than a year,” he said. “As such, recruiting becomes a year-round activity, particularly where brick-and-mortar call centers are concerned.”

The beauty of a cloud-based SaaS platform like the Web Phone, Callari said, is that it doesn’t matter where an agent works — in a call center or from home.

The need for fewer agents on-site means lower equipment and maintenance costs, and paves the way for hiring from anywhere in the country or across the globe.

Reduced Infrastructure Costs

Because the Web Phone’s functionality resides in the cloud, there are no hardware setup, maintenance, tech support and licensing fees, which can run into the multiplied thousands of dollars, even for a small company.

Also, unlike more traditional options, there is n charge for the software, although there will be a small fee for feature upgrades.

As to ongoing fees, according to Callari, Fenero is “disrupting” the industry in that it charges based solely on usage — 2 cents per minute — not per seat, which can run anywhere from $150 to $250 per month.

Dedicated tech support does require an extra fee, he said, but that’s on an as-needed basis, not part of an extended contract. With that, users can have Fenero do the complete setup. The company also provides training as part of the support package.

The Web Phone is available for use now. Visit the company’s website for more information.

Image: Fenero

Paul Chaney Paul Chaney is a Staff Writer for Small Business Trends. He covers industry news, including interviews with executives and industry leaders about the products, services and trends affecting small businesses, drawing on his 20 years of marketing knowledge. Formerly, he was editor of Web Marketing Today and a contributing editor for Practical Ecommerce.