Can Bloggers’ Influence Backfire?


I just put up a new article over at Selling to Small Business on BNET, about bloggers who publicly air their poor customer service or faulty product disputes with vendors.

Consumers have little to lose and a lot to gain by publicly airing their gripes.

On the other hand, small business owners who have complaints against large vendors such as computer makers, might want to think twice. Consider this: how are you coming across to your own customers and readers? Perhaps you are boring them and turning them off.

Read: Bloggers Have Power Over Corporations – But Do They Get Hurt in the Process?



Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.