Biz2Credit is a leading online lending marketplace for small business owners. Founded in 2007, Biz2Credit has arranged more than $1.6 billion in small business financing and has been named to Crain’s New York’s Fast 50 and the top 150 of fast-growing companies on Deloitte’s 2016 Technology Fast 500.
Biz2Credit performs original research studies about small business lending, based on the data it aggregates. To increase its brand footprint and obtain news coverage, the company releases data from its studies to the public. Biz2Credit also holds webinars to explain the data.
Another very important goal with the data is to share the insights with small business owners so they can understand the landscape for getting small business funding. Biz2Credit believes that if business owners understand more about how lenders operate and the factors they consider when extending credit, owners can improve their own credit position before applying for funding and increase their chances for success.
Biz2Credit wanted to partner with a credible voice from the small business market to make the studies and webinars more widely known to small business owners. After looking at options, Biz2Credit decided to partner with Anita Campbell and Small Business Trends on recurring webinars.
“Anita Campbell is many things – a sought-after guest speaker, small business guru and an editor and publisher, but most importantly she is an entrepreneur herself. Anita understands the trials and tribulations, as well as the peaks and the valleys that come with small business ownership,” says Rohit Arora, CEO of Biz2Credit, who has partnered with Anita Campbell on many webinars and other projects.
“Because of her varied background, she can provide valuable insights on topics including, but not limited to, banking and small business finance, information technology, marketing and human resources. She also is a nationally recognized authority on small business ownership and a fantastic role model for women entrepreneurs,” Arora added. “I consider her a valuable partner and a longtime friend.”
To date, seven webinars have taken place. Anita Campbell has acted as the Moderator and Small Business Trends publicized the webinars to its audience.
Small Business Trends has co-marketed webinars that resulted in thousands of registrants. “The site publicized them on the home page, co-promoted through email and social media, and gave tremendous exposure to our company. Anita Campbell was a great moderator — very professional and got a great response,” said Rohit Arora, CEO, Biz2Credit.