What transforms a hotel from a temporary location away from home into a five-star experience? This book claims it's having the heart of hospitality.
Customer Service Books
Businesses now know more about their customers but are they missing something deeper? The author of The Customer Experience Book believes that we are.
The Relationship Engine helps leaders understand the impact of not taking the "human" part of the business equation into account.
The book, What Customers Crave, is declaring war on the old way of providing customer service, everything from long lines to restrictive return policies.
Two new Instagram features for November 2016 borrow functionality from other social platforms: live video and disappearing photos and videos.
Matchmakers looks at some disrupting multi-sided platforms that are bucking all conventional business trends.
Beyond Advertising takes a look at what the industry may look like in the future and how a business can take use that information today.
Instead of chasing after new customers, small businesses need to focus on the ones they already have. Keeping these customers is important. But so is finding ways to get these customers to refer you to their friends and colleagues.
These 10 books fresh off the presses will give your small business insight on how to get and keep customers.
The authors of "On Purpose" discuss how to create an as-close-to-perfect customer experience at a time when customer loyalty seems to be a forgotten concept.
When you create a product or service or tweak one that already exists, never forget. Your success will depend on how well you anticipate the needs of both existing and potential customers in your market. "Customer Innovation" by Marion Debruyne gives insight on how to do this the right way to maximize your business growth