Understanding the importance of proactively managing your brand, and not letting it die, is the core message of Preventing BrandSlaughter.
Overall, marketing for CEOs argues for a leadership that embraces the future rather than stubbornly holding onto the past.
Free Range Brands contends that, in the newly-disrupted world of branding, brands have to be innovative, agile, and engaging in order to survive.
Is your small business a disruptor? Or, has your industry being disrupted? These titles guide small businesses and their owners through business disruption.
It may take some time to successfully implement the concepts discussed in Leadsology, but it can have a long-term impact on your bottom line.
How do you raise fees and make a case for those higher fees? The Dominant Brand was written to provide independent workers an answer to that question.
If you are a person who has always struggled with the writing process, then the book Business Writing Tips might be able to help.
The book Brand Identity Breakthrough argues that using your unique story to build a powerful brand will help make your offerings seem irresistible.
Author Roland Smart discusses the face of the new marketing professional and how to stay ahead of trends in The Agile Marketer.
Small businesses are encouraged to respond quickly to customers and clients but sometimes, hurrying can result in communications errors or confusion. This book discusses how to use effective language in all phases of your business.
Author Fauzia Burke discusses the rising trend of eBooks and, more importantly, talks to authors of those books about marketing their work.