The Dominant Brand Competes on Value, Not Price
How do you raise fees and make a case for those higher fees? The Dominant Brand was written to provide independent workers an answer to that question.
Marketing Books
Business Writing Tips That Add Impact
If you are a person who has always struggled with the writing process, then the book Business Writing Tips might be able to help.
Go From Authentic Story to Powerful Brand with a Brand Identity Breakthrough
The book Brand Identity Breakthrough argues that using your unique story to build a powerful brand will help make your offerings seem irresistible.
The Agile Marketer: Turning Customer Experience Into Competitive Advantage
Author Roland Smart discusses the face of the new marketing professional and how to stay ahead of trends in The Agile Marketer.
“How to Write Effective Business English” in Today’s Changing World
Small businesses are encouraged to respond quickly to customers and clients but sometimes, hurrying can result in communications errors or confusion. This book discusses how to use effective language in all phases of your business.
Refine Vague Book Promotion with “Online Marketing for Busy Authors”
Author Fauzia Burke discusses the rising trend of eBooks and, more importantly, talks to authors of those books about marketing their work.
“Mass Influence:” Build Influence by Finding That Critical Spark
What are the factors that make the most influential people in business that way? This book attempts to break it down for readers.
Digital Marketing Got You Down? “Digital Minds” has a Map for That
As a small business owner, you're reminded constantly about the value of having a digital marketing campaign. But what if you honestly don't know the first thing about a digital marketing campaign?
Want to Write an Inspired Creative Brief? Check Out This Handy Guide
"How to Write an Inspired Creative Brief" covers the ins and outs of writing creatively for your business. It provides examples of some successful advertising campaigns of the past.
Want To Get Your Content Noticed? Read “51 Content Marketing Hacks”
If you've got a great website but need more traffic to it -- to read your great engaging content -- then you need some tips to help make your content stand out from the many others.
Navigate the Minefield of Marketing with “Guide to Local Lead Generation”
The authors explain the techniques needed to market your business in a way that distinguishes it from local competitors. The authors look at a variety of marketing techniques and also how to measure results from your marketing efforts.
