A Winning Brand Requires Telling a Never-Ending Story About Your Business
Many small business owners assume that branding is a once-in-a-lifetime process. As Krai Kleeman, author of A Winning Brand, demonstrates, It’s not.
Marketing Books
Go Beyond Pitch Marketing with Out of the Box Owl
Out of the Box Owl covers the latest forms of real estate marketing, including techniques that have proven to help sell more homes.
Are You Underestimating Your Mobile Marketing Potential?
The primary purpose of the book, Mobile Marketing, is to give small businesses a view of the potential using a broader scope of vision.
Using SEO for Growth? Stop Looking for Hacks and Aim for Domain Authority
SEO for Growth focuses on establishing and maintaining a strong presence in a way that helps you, Google, and your clients/customers achieve their goals.
Influence Redefined Shows the Relationship Between Communication and Leadership
In Influence Redefined, Stacey Hanke draws the connection between communication and influence and how they impact effective leadership.
How the Best Businesses Are Preventing BrandSlaughter
Understanding the importance of proactively managing your brand, and not letting it die, is the core message of Preventing BrandSlaughter.
Marketing for CEOs Focuses on Leadership that Embraces the Future
Overall, marketing for CEOs argues for a leadership that embraces the future rather than stubbornly holding onto the past.
Free Range Brands Have to be Innovative, Agile, Engaging to Survive
Free Range Brands contends that, in the newly-disrupted world of branding, brands have to be innovative, agile, and engaging in order to survive.
10 Books About Business Disruption
Is your small business a disruptor? Or, has your industry being disrupted? These titles guide small businesses and their owners through business disruption.
Create a More Reliable Lead Generation System with Leadsology
It may take some time to successfully implement the concepts discussed in Leadsology, but it can have a long-term impact on your bottom line.
The Dominant Brand Competes on Value, Not Price
How do you raise fees and make a case for those higher fees? The Dominant Brand was written to provide independent workers an answer to that question.
Business Writing Tips That Add Impact
If you are a person who has always struggled with the writing process, then the book Business Writing Tips might be able to help.
