The authors explain the techniques needed to market your business in a way that distinguishes it from local competitors. The authors look at a variety of marketing techniques and also how to measure results from your marketing efforts.
After reading Content Inc., your small business might take the mentality that it exits to sell products to customers.
If you think communication, and more specifically public speaking, is something you either have or you don't, think again. Ruth Sherman has a few public speaking secrets, "Speakrets" she calls them, that will change everything.
As a small business owner, you work very hard on your marketing campaigns. Without the ability to spend from a big budget, it's important for you to take a hands on approach. But it's also important to get the results you need. While written by the owners of a large agency for CEOs of equally large firms, this post can also help small business owners focus on what's important.
Author Simon Ellinas helps small businesses understand the true value of networking in the book, “The Complete Guide to Professional Networking: The Secrets of Online and Offline Success”.