Author Mark Schaefer uses KNOWN to offer advice to entrepreneurs on building a personal brand that has influence and is easier to maintain than fame.
Many small business owners assume that branding is a once-in-a-lifetime process. As Krai Kleeman, author of A Winning Brand, demonstrates, It’s not.
Out of the Box Owl covers the latest forms of real estate marketing, including techniques that have proven to help sell more homes.
The primary purpose of the book, Mobile Marketing, is to give small businesses a view of the potential using a broader scope of vision.
This list of digital marketing books covers almost every aspect of what you need to know in this area so you can prepare for your marketing future today.
SEO for Growth focuses on establishing and maintaining a strong presence in a way that helps you, Google, and your clients/customers achieve their goals.
In Influence Redefined, Stacey Hanke draws the connection between communication and influence and how they impact effective leadership.
Understanding the importance of proactively managing your brand, and not letting it die, is the core message of Preventing BrandSlaughter.
Overall, marketing for CEOs argues for a leadership that embraces the future rather than stubbornly holding onto the past.
Free Range Brands contends that, in the newly-disrupted world of branding, brands have to be innovative, agile, and engaging in order to survive.
Is your small business a disruptor? Or, has your industry being disrupted? These titles guide small businesses and their owners through business disruption.
It may take some time to successfully implement the concepts discussed in Leadsology, but it can have a long-term impact on your bottom line.