How do you raise fees and make a case for those higher fees? The Dominant Brand was written to provide independent workers an answer to that question.
If you are a person who has always struggled with the writing process, then the book Business Writing Tips might be able to help.
The book Brand Identity Breakthrough argues that using your unique story to build a powerful brand will help make your offerings seem irresistible.
Author Roland Smart discusses the face of the new marketing professional and how to stay ahead of trends in The Agile Marketer.
Small businesses are encouraged to respond quickly to customers and clients but sometimes, hurrying can result in communications errors or confusion. This book discusses how to use effective language in all phases of your business.
Author Fauzia Burke discusses the rising trend of eBooks and, more importantly, talks to authors of those books about marketing their work.
What are the factors that make the most influential people in business that way? This book attempts to break it down for readers.
As a small business owner, you're reminded constantly about the value of having a digital marketing campaign. But what if you honestly don't know the first thing about a digital marketing campaign?
"How to Write an Inspired Creative Brief" covers the ins and outs of writing creatively for your business. It provides examples of some successful advertising campaigns of the past.
If you've got a great website but need more traffic to it -- to read your great engaging content -- then you need some tips to help make your content stand out from the many others.
The authors explain the techniques needed to market your business in a way that distinguishes it from local competitors. The authors look at a variety of marketing techniques and also how to measure results from your marketing efforts.