All you're hearing about is why you need to not only be on social media but why you need to be selling your products and services there, too.
Social Media Books
Authors Ron Sukenick and Ken Williams show how any small business owner can take advantage of the free tools available on LinkedIn to boost their network within just three weeks.
Authors Dan Kennedy and Kim Walsh-Phillips explain how important it is for small businesses to actively engage potential leads on social media to turn them into sales.
Need help with the direction of your company's social media strategy? Luckily, there are volumes being written on the subject. Small Business Trends found the top 10 books written so far on the subject.
If you want to know how to effectively use social media, this book will get you started. Topics include use of analytics, management of social media and launching of a social media campaign.