‘Transform’ Shows How to Use Digital Technology to Boost Customer Experience
What should an operation that is customer-centric look like to be effective? One book that strives to answer that question is Transform.
Technology Books
10 Great Reads for Small Biz Owners Afraid to Conquer Big Data
Working with big data does not require a big budget or staff, just a willingness to learn and experiment. Here are 10 big data books to get you started.
Data for the People: Understanding the Dark Side of a Data-Filled World
The book, Data for the People, argues that we might need to rethink about the personal information we hand over without a thought today.
The Communication Clinic is the Modern Guide to Professional Correspondence
The Communication Clinic is a guide dedicated to addressing the top mistakes people make while communicating in business both online and off.
Building Digital Culture is the Key to Business Longevity
Small businesses across the country are going through a digital transformation. Those that are building digital culture will stick around the longest.
Culture Crossing Helps Decrease the Risks in Global Communication
Culture Crossing was written to help anyone seeking to decrease the risk in the cross-cultural communication that occurs as part of the global economy.
Robert’s Rules of Innovation II: Breaking Innovation Gridlock in a Post-Recession World
The book, Robert's Rules of Innovation II: The Art of Implementation, is concerned with the gap between knowledge and implementation of innovation.
Streaming, Sharing, Stealing: Why a Data-Driven David Can Beat a Creative Industry Goliath
The book Streaming, Sharing, Stealing: Big Data and the Future of Entertainment explores the impact and power of Big Data on the creative industry.
Digital Context 2.0 – It’s Time for the “Real” Digital Revolution
You may have all the tech bells, whistles, et al, but are you using them for your business properly? Digital Context 2.0 explores that question and more.
10 Digital Data Trends and Insights Books
Check out these 10 titles that capture the growing digital-everything trend and explain it to small business owners, helping them make sense of it all and how best to utilize it to their advantage.
“Small Data:” The Tiny Clues That Uncover Huge Trends
"Small Data" explores the idea that even the tiniest bit of knowledge about customers could provide much larger insights on larger trends.
