Instead of chasing after new customers, small businesses need to focus on the ones they already have. Keeping these customers is important. But so is finding ways to get these customers to refer you to their friends and colleagues.
The authors of "On Purpose" discuss how to create an as-close-to-perfect customer experience at a time when customer loyalty seems to be a forgotten concept.
When you create a product or service or tweak one that already exists, never forget. Your success will depend on how well you anticipate the needs of both existing and potential customers in your market. "Customer Innovation" by Marion Debruyne gives insight on how to do this the right way to maximize your business growth
If you think your small business has nothing in common with Microsoft, AllState and Mazda, think again. What these brands all have in common with your business is the need to be absolutely brilliant at customer service. In her latest book, "Chief Customer Officer 2.0: How to Build Your Customer Driven Growth Engine,” experienced customer service officer Jeanne Bliss shows you how.
If you want to make your business standout, start with the smallest things.
