Welcome to the Small Business Trends handmade business column featuring Handmade Business expert Donna Maria Coles Johnson. This weekly column highlights topics of interest to entrepreneurs and business owners engaged in handmade crafts. Here you will find business issues, legislation, marketing tips, the latest trends and other matters of interest to small business owners and managers in handmade and crafts businesses.
What does it take to stand out in an increasingly crowded marketplace. Check out some examples of how it's being done now in handmade goods.
Some customers are looking for something specific. And you can be the one to provide that to them. Here are 4 tips to creating goods to reach a target market.
Being a creator of great handmade products is one step toward success. Now it's time to build a community behind your brand. Here are seven ways you can do that.
You may have a Facebook Page for your handmade business already but there are added benefits of building a community from within the confines of a Facebook Group.
Handmade crafters and artists have some big decisions to make these days. Everyone wants a piece of this market and deciding where to sell your merchandise is a big question that needs to be answered.
You've got your handmade business up and running. You're filling orders. Life is good. You're happy, right? Check out these 7 ways you can be even happier in your handmade business.
If the trade show or market you're attending isn't turning out to be the most profitable, there are plenty of ways to turn the proverbial lemons into lemonade.
If you're a maker of handmade jewelry, you probably don't need any more prodding to sell your products on Etsy. If you're already selling on the site but think you should be making more sales, check out these tips for selling handmade jewelry on Etsy.
Etsy is once again giving top handmade producers participating in its Wholesale program the opportunity to get their products at a major retailer in time of the upcoming holiday shopping season.
Handmade items -- and handmade businesses -- are on the rise. But, as in any other business, figuring out what to charge for your products might be the real trick to finding success. Here are some tips you may wish to consider when you finally get down to the pricing stage.
If you're waiting for the perfect time to start a new homemade business, there's no time like the present, as the say.
Handmade products are hot right now and if you think this category is limited to just a few items, think twice. Actually, a lot more than twice. Here are just 20 of the many handmade goods that you can start making and selling.
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