Welcome to the Small Business Trends handmade business column featuring Handmade Business expert Donna Maria Coles Johnson. This weekly column highlights topics of interest to entrepreneurs and business owners engaged in handmade crafts. Here you will find business issues, legislation, marketing tips, the latest trends and other matters of interest to small business owners and managers in handmade and crafts businesses.
In a world of mass production and globalization, there has been a resurgence in demand for things made by hand. Here are 5 top reasons why handmade products, and the people who make them, matter.
Videos for your handmade business should go beyond just product shots where you're pitching your wares. Handmade businesses should be using video marketing in other ways, too.
Efforts are underway to reverse the ban on home baked cookie sales in New Jersey and Wisconsin and give more opportunities to independent bakers.
Browsing Etsy, you see a huge variety of sellers. Here's a sampling of successful African American entrepreneurs selling handmade goods there.
There could be something holding your business back that's beyond the quality of your products, the reach of your brand, or how fast you ship ... it's your personality. These dangerous personality types could doom any handmade business.
Want to be inspired to do your greatest work as a handmade business or creative entrepreneur? Try on so of these exciting quotes and see which ones have a resonance for you.
Blab is one of the latest live streaming tools available to small business owners. The platform allows users to invite up to 3 guests on a show. So, how can handmade business owners and entrepreneurs use the platform to promote their brand and products?
It's probably inevitable. At some point after starting your handmade business, someone will ask you about discounting your products. Whether its family or friends -- or someone you come across while selling products at a live event, you'd better figure out what your answer will be.
Consumers who are looking for handmade products are looking for authenticity in their purchases. As the owner of a handmade business, be prepared to answer these 9 questions at any time.
In honor of Black History Month, we present these 5 African-American entrepreneurs who are succeeding in the handmade goods business.