May 28, 2017

Handmade Business


Welcome to the Small Business Trends handmade business column featuring Handmade Business expert Donna Maria Coles Johnson. This weekly column highlights topics of interest to entrepreneurs and business owners engaged in handmade crafts. Here you will find business issues, legislation, marketing tips, the latest trends and other matters of interest to small business owners and managers in handmade and crafts businesses.


Why Handmade Matters

In a world of mass production and globalization, there has been a resurgence in demand for things made by hand. Here are 5 top reasons why handmade products, and the people who make them, matter.



5 Ways To Use Video To Showcase Handmade Products

Videos for your handmade business should go beyond just product shots where you're pitching your wares. Handmade businesses should be using video marketing in other ways, too.



10 Fun (And Easy) Ways Makers and Handmade Entrepreneurs Use Blab

Blab is one of the latest live streaming tools available to small business owners. The platform allows users to invite up to 3 guests on a show. So, how can handmade business owners and entrepreneurs use the platform to promote their brand and products?



Should You Discount Your Handmade Products?

It's probably inevitable. At some point after starting your handmade business, someone will ask you about discounting your products. Whether its family or friends -- or someone you come across while selling products at a live event, you'd better figure out what your answer will be.





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