Handmade Business


Welcome to the Small Business Trends handmade business column featuring Handmade Business expert Donna Maria Coles Johnson. This weekly column highlights topics of interest to entrepreneurs and business owners engaged in handmade crafts. Here you will find business issues, legislation, marketing tips, the latest trends and other matters of interest to small business owners and managers in handmade and crafts businesses.


How to Manage a Handmade Business of One

Interested in growing your handmade business but not to the point of needing extra help to do so? Check out these tips to help you better manage your business on your own.



8 Top Predictors of Handmade Business Success

Perhaps you're ready to launch a handmade business of your own. But how do you know if that business will be successful? Of course, there's no way to be absolutely sure, but here columnist Donna Marie Coles Johnson gives some possible signs you're headed in the right direction.



Why Handmade Matters

In a world of mass production and globalization, there has been a resurgence in demand for things made by hand. Here are 5 top reasons why handmade products, and the people who make them, matter.



5 Ways To Use Video To Showcase Handmade Products

Videos for your handmade business should go beyond just product shots where you're pitching your wares. Handmade businesses should be using video marketing in other ways, too.





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