Pam Dierks of Dierks Farms: Marketing Automation Allowed Sons to Continue 137 Year Old Family Tradition
Dierks Farms' marketing automation success story shows how automation has transformed the farming industry, even beyond the barn and fields.
Interviews
The One-on-One interview series, with host Brent Leary, lets you hear from key voices in companies large and small. Subscribe on iTunes or you can subscribe on Stitcher.
Be sure to check out 41 Thought Leaders. This visual presentation contains quotes distilled from the interviews, from leaders such as Gail Goodman (CEO of Constant Contact), Terry Jones (Founder of Travelocity), Sandy Carter (VP of Social Business, IBM), Cindy Bates (VP of SMB, MIcrosoft), and Jon Ferrara (Founder of Nimble).
Bob Jenkins of Leadpages: Most Small Businesses Still Don’t Believe They Need Landing Pages
Bob Jenkins from Leadpages talks about why landing pages are important if you want to start the conversation with potential customers.
Dan Miller of Opus Research: If Bots Take Over for Humans We Only Have Ourselves to Blame
Opus Research's Dan Miller sits down with Brent Leary to discuss the emergence of bots in business and more.
Rob Forman of Salesloft: Startups Can Succeed by Providing Simplicity, But Simplicity is Hard to Deliver
One key to success is taking what big companies do and making it simple and affordable for SMBs. The truth is however, simplicity is hard to deliver.
Mike Wolff of Salesforce: Solving the Ecosystem of Challenges Facing SMBs Calls for Community
One key takeaway from the Salesforce basecamp in Atlanta: to deal with the ecosystem of challenges SMBs are faced with, small business communities are key.
Can Livestreaming Replace Blogging? One Fashion Influencer Says No
Can livestreaming replace blogging? One livestreamer and public speaker says blogging is still worthwhile for numerous reasons.
5 Tips to Choose a Customer Loyalty Program for Small Businesses
Jim Allen, a First Data executive, shares valuable tips for how to choose a loyalty program or gift card program for a small business.
Ben Lazarov of Zenefits: Human Capital Management Should Improve Experiences for Employees and SMBs
Brent Leary sits down with Ben Lazarov of Zenefits to talk about human capital management at the recent Salesforce Basecamp event in Atlanta.
What Livestreaming Tools Are Best for Your Business?
There are a growing number of livestreaming platforms available to small businesses. Figuring out which is best is key.
Michelle Huff of Act-On: Adaptive Journeys Leverage Machine Learning to Scale Personalization for Customers
Michelle Huff of Act-On discusses machine learning and automation and how small businesses can use them to create adaptive journeys for their customers.
Jim Allen of First Data: Turning eCommerce Transactions Into Insights for Millions of SMBs
Jim Allen describes how his company is turning the many ecommerce sales happening into data for small businesses.
Savvy Sexy Social’s Amy Schmittauer Shares Insights on New YouTube Live Mobile
Small Business Trends interviewed Amy Schmittauer because of her expertise in all things video — including getting ready to live stream on YouTube.
