Bing Rolls Out Mobile Ad Targeting – Now on Par With Google
The new expanded device targeting for Bing ads gives greater control of bids specific to device type including desktops, laptops, tablets, and smartphones.
Local Marketing
Tips, advice and news about local marketing for your small business, whether through search engines. Google+ Local, Yahoo Local, yellow pages, directories, and more.
Chinese Airbnb Competitor Shows the Power of Knowing Your Market
Tujia is taking on Airbnb at its own game, demonstrating the power of knowing your market and how that helps when competing against rivals, even big ones.
Snapchat’s New Custom Stories Could Revolutionize Local Marketing
The new custom stories feature from Snapchat could have an impact on how small businesses interact with their audience in specific geographic areas.
Surefire Local Marketing Cloud Aims at Features with One Login
Collecting and analyzing marketing data from multiple places is a challenge, but with the Surefire Local Marketing Cloud you can now do it all in one place.
5 Habits of Local Business Champions
You're far from the podium in business if you're not answering the phone. A surprising number of local businesses, however, just let it ring.
Local Businesses: Get Out of the Office and Explore
Research is an important part of running a small business, but you don't have to do it all online. Conducting market research by walking around instead.
Converting Search Engine Traffic to Customers
Search traffic is a hard customer acquisition channel for small businesses to master. To help, here are 6 tips for converting search engine traffic.
Unique Digital Marketing Tactics: 1 Hour a Day
What is one of the most valuable digital marketing techniques you can try? How about decreasing the amount of time you spend doing it?
How to Start a Local News Website
Love to be in the know? Then check out this guide on how to start a local news website and then marketing it so it starts generating revenue.
This Wine Company is Taking on Anheuser-Busch (Watch)
Yellow Tail is hoping that its innovative advertising strategy for the Super Bowl will pay off in terms of visibility across the country.
20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing
If your business is interested in taking advantage of all the different hyperlocal marketing options out there, here are some ideas for getting started.
Why Hyperlocal Advertising Works So Well for Local Businesses
Many local businesses are finding that hyperlocal advertising is more effective than traditional mass-market ads. Here are three reasons it works.
