Creating an online presence for your small business is a great way to expand your presence beyond local borders. But managing that online presence following these tips will improve your local visibility online at the same time.
Tips, advice and news about local marketing for your small business, whether through search engines. Google My Business, Yahoo Local, yellow pages, directories, and more.
You know the importance of maintaining a strong company website. But what if your business has multiple locations? How can you optimize search results to let customers know which location is closest to them?Jan 15, 2016 428 Shares
Google has updated the look of Google Plus Local pages, removing some pertinent information from the social site. How will this affect your small business?Dec 9, 2015 283 Shares
Moz Local Search Insights aims to give small businesses more data on how their company ranks in local search results. These results should impact how small businesses alter their digital marketing strategies.Nov 18, 2015 473 Shares
A local small business could still benefit from digital marketing. The people they serve are online so it behooves a small business to have an effective local digital marketing plan in place.Nov 17, 2015 4.1k Shares
Sure, you can promote your business to the whole world these days. But if you operate a small chain of coffee shops in Manhattan, Brooklyn and Queens, what does that matter? You need tools and data to reach the customers in your immediate neighborhood. Read on.Nov 12, 2015 354 Shares
You've probably already heard many times how important mobile marketing will be in the very near future. Now read about some of the tools and technology your business will need to make your mobile marketing a success.Nov 11, 2015 540 Shares
Shopping local is important in the eyes of many consumers. And as many of those consumers prepare to dig deep into their pockets over the coming months, how do you get your small business to stand out among the local crowd?Nov 4, 2015 719 Shares
The Omaha (Neb.) public school system spends $20M in outside contracts annually and want to make sure local small businesses are competing for these jobs.Oct 16, 2015 285 Shares
The Varage Sale app is a little bit eBay, a little bit Pinterest. It's a community of virtual yard sales where buyers and sellers get to know and trust each other.Oct 15, 2015 281 Shares
Last week, Google filed a lawsuit against a company, Local Lighthouse, which has contacted many small businesses claiming to guarantee front-page search results, among other services. Google says the company is misrepresenting itself and misleading consumers. Small Business Trends takes a deeper look at the company named in the lawsuit and its online reputation.Sep 22, 2015 247 Shares
Blind Barber is finding a niche in a very crowded market. Thousands of hair care and shaving products already exist but this company uses a community feel to separate its products from the pack.Sep 18, 2015 221 Shares