October 24, 2016

Local Marketing

Tips, advice and news about local marketing for your small business, whether through search engines. Google+ Local, Yahoo Local, yellow pages, directories, and more.

Make the Most of Google AdWords Store Conversions Tool - In Store Analytics

Make the Most of Google AdWords Store Conversions Tool

Most transactions are still happening within the confines of a traditional store so a tool like Google AdWords Store Conversions will help track how your digital marketing is impacting your brick-and-mortar business.


How to Do the Right SEO Keyword Research

Improve the optimization of your site and you increase the likelihood the search engines will display your content prominently in their results. But doing so requires a lot more than a few SEO tricks. It's about lots and lots of research and here's how to get started.


12 Point Local SEO Checklist

If you want your small business website to come out top of the heap in search results, don't leave anything to chance. Here's a local SEO checklist you may want to look through -- to make sure your online presence isn't lost in the shuffle.

google home svs

Google Home Service Ads Expand, Adds Electricians and HVAC

Google Home Services is expanding to include a few new service professionals, namely HVAC pros and electricians. Check out where these services can be marketed through Google and how the service works for local service professionals.

Looking for templates, checklists or guides? The Small Business Resource Center has them!