If you fail to profile your customer, you will fail to understand their decision-making process. Here's a customer profile example to get you started.
For specified, personal marketing tips and insights – be sure to use our Competitive Intelligence Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by revenue, size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business branding, email marketing, social media marketing and much more.
The new Animoto square video format aims to help small businesses take advantage of the increasingly important mobile news feeds on Facebook and Instagram.
Whether you're hosting or attending a big event related to your small business, these event planning trends can boost your results.
How do you get recipients to actually open the emails you send them? These five tips on how to improve your email open rates should help.
Odds are your business has been talking about developing a mobile strategy. If you are not, you should move it to the top of your to-do list.
Backlinks are one of your most powerful SEO assets. Here are four sources to use to acquire higher quality backlinks for your site.
This business shows that identifying a specific target market ahead of time can lead to success and growth.
Email marketing can be am effective marketing tool for your small business, but not if you're irritating. Here's how to avoid annoying your email list.
No matter your industry, you can cultivate a unique brand that resonates with your clients. Want to know how? Here are 5 small business branding tips.
Marketing strategies are not 'one-size-fits-all'. Here are 5 marketing schemes that waste money when they're not right for your small business.
If your small business' marketing is going digital, you'll want to stay atop these latest online and digital advertising trends.
As you can see in this example of bad pr, when you’re dealing with outside factors, it can make maintaining sales a bit more difficult.