Pepsi says it will cut down on the sugar in its drinks over the next decade giving an example of how changing customer tastes often drive business shifts
For specified, personal marketing tips and insights – be sure to use our Competitive Intelligence Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by revenue, size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business branding, email marketing, social media marketing and much more.
Starbucks is using influencer marketing to push its latest blends, tapping YouTube stars to help promote their products in this influence marketing example.
Google has a lot of tools to get your business online and help you up the odds that your customers will find you. Here's a get started guide.
Want to move up a spot in the search rankings? Improving your organic click through rate by 3% will do it. Get started with the 11 tips in this infographic.
Tiger Woods is one of the most recognizable athletes in the world and has a great personal brand. Now he's launched a separate business brand, to extend his personal brand.
Here are some tips on understanding your prospects so you'll know how to get customers attention in sales so they'll be more receptive to your pitch.
McDonald's response to the outbreak of clown attacks in the US is to give their clown mascot a break and us a lesson on news that impacts your business.
Halloween is right around the corner and it seems no company takes the day off. Hopping on this holiday bandwagon only requires your imagination and creativity.
Here are some clever online Halloween marketing ideas your small business can use to promote itself around the upcoming holiday.
A new study reveals that product images increase online sales. Evidently online buyers' purchase decisions are driven by visuals.
The marketing opportunities provided by Halloween are just too good to pass up. Watch this video for 10 Halloween promotion to try this year.
Animoto is targeting small business owners with a new feature designed exclusively as a marketing video builder that's easy-to-use and affordable.