Finding influencers is easier than knowing how to pick the right influencers to work with. Here are 10 criteria for evaluating each potential influencer.
For specified, personal marketing tips and insights – be sure to use our Competitive Intelligence Tool to research your business. Target your market, map out locales, and discover how your business compares to your industry and local area by revenue, size, age, etc. Or simply browse this section for small business marketing tips, advice and insights about small business branding, email marketing, social media marketing and much more.
it’s no easy task getting people to engage with what you’re doing (especially on mobile). To do so, consider these tips for increasing mobile engagement.
In an increasingly competitive marketplace, how can you ensure your business stands out? Here's how to increase the value of your company.
Mother’s Day is fast-approaching.That's why the savviest of small businesses have started to target Mother's Day shoppers. Here's 5 ways for you to do so.
Your company's image may have been tarnished or maybe it just needs a fresh perspective. How do you change your business image?
Famed restaurateur Willie Degel takes time to share tips for building your brand, and advice on leveraging it, with Small Business Trends readers.
Who would have thought that words of joy and happiness could equal less sales for any business? Discover words that sell, and those that don't.
Need help navigating AdWords? Check out this Google Adwords tutorial before you spend another dime in search engine marketing.
A small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.
To create buzz, one of the original 24 colors in the Crayola crayons box is going away and the company is letting fans pick.
Why do you need to know the answer to, "What is COPPA"? We break down the restrictions COPPA places on how to market your small business to children.
If your business is not using email marketing to create brand loyalty, then you're missing an opportunity. Here are seven strategies to get you started.