New Survey Sees Changes in Marketing Priorities – Including Reliance on Big Data and AI
With innovations arriving almost daily, marketing strategies are always a moving target. This survey reveals 2018 marketing priorities to help you focus.
Research
Welcome to the Small Business Research Section. This special section of Small Business Trends contains links to relevant research to the small business community.
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One-third of Business Owners Say Entrepreneurship “Much Harder” Than Expected
Small business owners say starting their own company was harder than they originally thought. Some say it was much harder.
2 in 3 Employees Don’t Trust Your Process, Many Looking for New Jobs
Many SMB employees have little faith in the way employers get things done. The relationship between business processes and employee morale after the jump.
How to Make a Great First Impression in 30 Seconds or Less
Know how to make a good first impression is vital to running your small business. Here are some tips on how to make a great first impression right away.
Best Times to Book a Business Flight: Secrets Revealed
So when are the best times to book a flight? That depends on where and when you plan to travel. Here are some guidance to help you out.
Automation Crucial to Growing Your Small Business
Is automation crucial to growing your small business? Discover the answer in the latest Small & Medium Business Trends Report from Salesforce.
30 Percent of Small Business Owners Don’t Take a Salary
How much is the salary of a small business owner? According to a new Fundera survey, the numbers are all over the place and may surprise you.
47 Percent of Small Business Retailers Struggle to Keep Up with Mobile Marketing Trends
A new study finds almost half of small business retailers struggling with mobile marketing. Their biggest problem? Tracking sales back to mobile campaigns.
U.S. Census Bureau Updates its Business Builder Tool, Here’s What’s Inside
The July 2017 Census Business Builder update gives businesses the ability to gather data on locales close to them or where they plan to expand.
10 Easy Ways Small Businesses Should Track Competitors
Keeping an eye on your competition -- legally -- is getting easier these days. Here are some simple ways your company can track competitors.
Shocker! Only 27 Percent of Marketers Use Data to Adjust Strategy
Many marketers use data after-the-fact to find out what worked but most are not using iteration in marketing to adjust efforts as they go.
Many Small Businesses Lack SEO Knowledge
A new survey highlights examples of how small businesses lack SEO knowledge they need to help, or at least not hurt, their online marketing efforts.
