Many marketers use data after-the-fact to find out what worked but most are not using iteration in marketing to adjust efforts as they go.
Welcome to the Small Business Research Section. This special section of Small Business Trends contains links to relevant research to the small business community.
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A new survey highlights examples of how small businesses lack SEO knowledge they need to help, or at least not hurt, their online marketing efforts.Apr 10, 2017
Highlighting the importance of a good online reputation, a new survey found that 84 percent of customers trust online reviews as a personal recommendation.Dec 15, 2016
Small businesses going global isn't the future. It's now, according to a new study that find more than half are already conducting business beyond our borders.Aug 26, 2016
As an entrepreneur, advice from all sources is invaluable. And this week, our small business community is dishing out a smorgasbord of help, covering a wide range of topics to help you run a better business.Aug 20, 2016
Customers have proven that they'll use your company's mobile app if they're getting something for their efforts. Here's what they expect your app to provide them.Aug 8, 2016
New data shows that small businesses are likely to increase their spending on SaaS products over the coming years.Jul 28, 2016
What does the newest generation of entrepreneurs really look like? A new survey from Sage attempts to give us a look.Jul 19, 2016
What cities in the U.S. are friendliest to small businesses? If you're looking to move to these top locations, you'll probably need a new pair of boots.Jun 23, 2016
We wrap up our series on entrepreneurial cities across the U.S. with this full look at our data in shareable infographic form.Jun 21, 2016
Alignable and GoDaddy have teamed up to determine what are the biggest things getting in the way of small businesses and enjoying success from their online operations.Jun 15, 2016
Young entrepreneurs are out there developing the technology and products that will surely lead us into the future. But where in the U.S. are they enjoying the best business climate. This study shows the top locations may not be where you think initially.Jun 14, 2016