In the Business of Buzzwords?

Cliches Business Cartoon

If I remember correctly I lifted “defy expectations” and “drive innovation” off the blurb section on the back of some business advice book.

I mean, I guess they’re good things to say/do, but they also read a little hollow or undefined to me. I could defy expectations by wearing a gorilla suit to work. I could drive innovation that no one wants.

In any case, they‘re phrases that needed to be knocked down a peg, and I enjoy doing that.

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

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  1. What’s funnier is when people get so trapped into these terms when they talk that they assume that people in another industry understands them. It has got to stop.