Michael Guta Michael Guta is the Assistant Editor at Small Business Trends and currently manages its East African editorial team. Michael brings with him many years of content experience in the digital ecosystem covering a wide range of industries. He holds a B.S. in Information Communication Technology, with an emphasis in Technology Management.

3 Reactions
  1. It is about having a smoother transaction process. Else, the customer will just look elsewhere. Make it easy for them so they’ll like to transact with you.

  2. It is not only about the transaction. It is also about giving what your customer needs in the moment that they need it.

  3. It is a nice way to learn how to close more deals. The speed is really important. In that moment of yes, you can want to catch your customer and funnel them into your system.