No Need to be Cookie Cutter Entrepreneurs, Say These 20 Women


Last month saw the release of the first edition of Women of Personality: 20 Inspiring Women And Their Stories Of Success.  It’s a website and also a free downloadable ebook (PDF).

The project profiles women entrepreneurs who have used the influence of their personality to achieve success in business. The ebook is from Rohit Bhargava of the Influential Marketing Blog, and an executive at Ogilvy, the world-renowned marketing firm.  He’s also the author of the book, Personality Not Included.

Women of Personality

I was included as one of the 20 women.  We each discuss how we have let our personalities shine through.

You see, that’s one of the best parts of owning your own business — that you can let your personality shine  through.  A colleague of mine says that small business owners are “characters,” because we let our personalities out of the box. I agree with that.  And have you noticed how it’s not just the business owners who have personality, but their small businesses do too?

Here are the 20 women included in the ebook (congratulations, ladies):

  • Stephanie Agresta – Consultant & Social Media Expert
  • Kare Anderson – Journalist & Strategist
  • Susan Bratton – CEO, Personal Life Media
  • Anita Campbell – Editor, Small Business Trends
  • Krishna De – Personal Branding Expert
  • Zadi Diaz – New Media Producer, Smashface Productions
  • Kimberlie Dykeman – On-Camera Personality, Motivational Speaker
  • Dr. Marsha Firestone – Founder, Women Presidents’ Organization
  • Jackie Huba – Author
  • Karen Kerrigan – CEO, Small Business Entrepreneurship Council
  • Mia Kim – Founder, Popgadget.net
  • Leah Komaiko – Brand Consultant, Author & Recovering Comedienne
  • Yvonne Lembi-Detert – CEO/President, Personality Hotels
  • Charlene Li – Author & Founder, Altimeter Group
  • Laura Mayes – Co-Founder, Kirtsy
  • Melanie Notkin – Founder Savvy Auntie
  • Laura Ries – Branding Guru & Bestselling Author
  • Kaira Sturdivant Rouda – Author, Real You Incorporated
  • Roz Savage – eco-Adventurer, Author & Motivational Speaker
  • Marcia Silverman – CEO, Ogilvy Public Relations

Check it out.  Remember, be yourself, be unique. There’s no need to be a cookie-cutter entrepreneur.

PS:  If you know a good candidate for the next edition of Women of Personality, there’s a link on the website to nominate them.



Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.