Core Competencies, Core Product, Core Business…and More Core

core competencies cartoon

I often read the business section of the paper to stay up to date and to troll for topics for new cartoons. Generally I read a bit, something hits me, I write it down, and then I keep reading.

One day, I noticed I’d written down a number of phrases that included the word “core.” Core product, core business, core customer… it seemed like that was the word for the day.

So after searching out a few more examples I lumped them all together, added some buggy eyes and I had this core-toon.

(I know, that was terrible. I couldn’t help myself.)


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

2 Reactions
  1. Not forgetting core recruitment drive, core staff aaaand core solutions :).

    Hahaha! Core-toon! That was cheesy, but funny! 🙂

    I think putting ‘core’ before anything in business sometimes makes it sound more important than it actually is.