Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. (Just search for “are pop up ads effective” on Google.) There are businesses use them to great effect without alienating either existing or potential customers.
So with that concern out of the way, here’s a guide for creating website popup and popover ads of your own. Below, you’ll find 5 website popup definitions you need to know before you get underway. Following that, we’ll list 20 of the best website popup creation tools so you can get started.
What are Popups, and Why Are They Important?
Popups are small windows that appear on a website, typically used to promote a newsletter, collect subscribers, or offer a special deal. These website popups are an effective way to engage with website visitors and can be customized to fit the design and branding of a website. Popups are important because they can help increase conversions, lead generation, and sales. They can also be used to reduce bounce rates and keep visitors on the site for longer. By strategically placing popups, businesses can capture the attention of their audience at the right moment, making it easier to convert casual browsers into loyal customers.
Website Popup Definitions You Need to Know
Types of Popups
Popup
Popup is the generic term used for website popups. More specifically, they are the type of popup that appears on top of your current browser page. Popups can appear like a highlighted image, a pop up form for collecting subscriber information, or extend from any side of a webpage including the top and bottom.
Popups used to appear in new browser windows or tabs, but these days they’re typically modal, which means that they run as part of the page your visitor is browsing and cannot be blocked by popup blockers.
Pop Under
A pop under is a type of popup that appears in a new window underneath the web page you’re currently browsing. They’re less obtrusive since they open in a new window. However, they’re also more easily blocked by popup blockers.
Ways to Trigger Popups
Time-Driven Popup
A time-driven popup appears after a visitor is on your site for a set amount of time, giving them some space to learn what your site is about before being hit with an ad or offer.
Behavior-Driven Popup for Website Visitors
The behavior-driven pop up appears after a certain condition is met. For example, a behavior-driven popup may appear after a visitor gets to their third page on your site, scrolls 66 percent down one of your pages or opens a specific page.
Exit Popup
The exit popup shows itself when a visitor browses to a site different than yours. It behaves just like a regular popup and is a great opportunity to extend a special offer to entice visitors before they’re gone.
Creating Effective Popups
Creating effective popups requires careful consideration of several factors, including the trigger, frequency, schedule, and visibility. The trigger determines when the popup will appear, such as after a certain amount of time on the site or when a visitor is about to leave. The frequency determines how often the popup will appear for the same visitor. The schedule determines when the popup will go live, and the visibility determines whether to hide the popup on specific devices or web pages.
To create an effective popup, it’s also important to consider the design and content. The popup should be visually appealing and easy to read, with a clear and concise message. The content should be relevant to the visitor’s interests and needs, and should include a clear call-to-action. For instance, a well-timed popup offering a discount on a product a visitor has been viewing can significantly boost sales. By balancing these elements, you can create popups that not only capture attention but also drive meaningful engagement.
The Best Tools to Create a Website Popup
Whether your website was built from scratch or on a platform such as WordPress or Drupal, you’ll find a tool that fits your needs in the list below.
One point of interest: Many email service providers (e.g. AWeber, MailChimp, Constant Contact, etc.) offer their own version of mailing list signup popups. We have not included them in the list below, so you may want to head over to your provider to learn more about what types of sign-up form options they provide.
Best All-Round Popup Tools
While they offer integration with many of the top website hosting platforms, these tools can also be used on stand alone websites.
PopUp Domination
PopUp Domination is like the Swiss-army knife of popup tools. Offering both a WordPress plugin and a stand alone solution that can be plugged into any website, the tool enables you to easily build popups with your choice of behaviors and design. You can also choose from a gallery of pre-built templates.
WisePops
As shown above, WisePops aims to make it easy to create and deploy website popups. The tool offers integration with many of the most popular website hosting platforms including WordPress, Drupal and others. One nice touch: WisePops enables you to target your popups at visitors based on source, frequency, browser and device (e.g. “only show to first time visitors from Facebook”).
Best WordPress Plugin Popup Tools
The next group of tools was created to specifically work with WordPress websites.
Some of these tools are free with paid upgrades for additional features. Some are premium, which means you need to pay up front. We’ve indicated which is which for each tool.
Popups – WordPress Popups
The free version of Popups – WordPress Popups offers most of what your business will need including conditional rules and filters. When your needs grow, the premium upgrade will help this tool grow with you. Users can access the Forms tab to locate and configure their popups.
PopupAlly
From the get-go, PopupAlly offers numerous features and templates for free. Upgrading to the Pro version adds more functionality and a bigger collection of templates.
WP Popup Plugin
An easy-to-use popup plugin, WP Popup does a lot out of the box and offers even more, such as conditional rules, after a premium upgrade.
OptinMonster
A premium WordPress plugin, OptinMonster offers display rules, targeting options, and much more. One standout feature is the many different types of popups, from regular center-of-the-screen popups to footer bars and even WordPress sidebar widgets.
Ninja Popups for WordPress
Ninja Popups for WordPress is a robust premium plugin that offers more options than you may ever need. Its standout feature however, is the number of built in integrations it offers with both email service providers and social media networks.
PopupPress
The premium plugin PopupPress has taken the popup and added multimedia. With the ability to display popup sliders and videos, this plugin is a real attention grabber.
Unlimited Pop-Ups WordPress Plugin
With nine types of plugins, 66 animation styles and unlimited design options, the premium Unlimited Pop-Ups WordPress Plugin has a huge number of features for designing a popup.
Indeed Smart PopUp for WordPress
Claiming over 100+ features, the Indeed Smart PopUp for WordPress premium plugin is one of the most fully complete WordPress popup plugins available. Options include targeting, templates, display rules and even mobile device optimization.
Best Stand-Alone Website Popup Tools
These JavaScript popup tools can be used on any website, no matter where it’s hosted.
adPopup Pro for jQuery
adPopup Pro for jQuery is a premium popup tool for any website that offers a hefty number of features including options for design, display rules, targeting and more.
ScreenPopper for Landing Page
ScreenPopper is a web-based tool that anyone can use to create website popups no mater their level of technical expertise. In this tool, you’ll find targeting, display rules, design and even analytics. And for beginners, they offer a package where they’ll manage your popup campaigns for you if you like.
Best Top-of-the-Page Popup Tools
Hello Bar
As shown above, Hello Bar is a specialized type of popup that appears as a bar across the top of a webpage. It’s a handy way to draw attention to your newsletter signup, featured content or an upcoming event. This tool offers display options such as scrolling the bar so it’s always at the top of the webpage. There’s also a toggle that enables you to control whether the bar can be hidden by visitors or not. Here again, the tool also offers analytics for better insights into your visitors’ behavior.
WordPress Notification Bar
An alternative to Hello Bar, the WordPress Notification Bar plugin is a free, customizable top-of-the-page popup tool.
Best Bottom-Popup Tools
Qualaroo
The first of our popups from the bottom tools (see image above), Qualaroo is a pioneer in capturing customer feedback. Using this tool, you can quickly create a popup to capture a variety of information. Qualaroo even has a huge library of questions compiled for you to use based on your needs.
WebEngage
Though we’ve listed WebEngage in this section, it actually does more than just popup from the bottom surveys. In fact, the tool also offers feedback forms that scroll in from the side and notifications that get pushed to visitors about specials, sales and more. The included display rule and visitor targeting options offer even more versatility.
Servicate
A real smarty, Servicate enables your site to capture customer insights which then trigger automated responses such as targeted question sequences and calls to action. So this gives users a variety of actions.
LeadConverter
In addition to bottom-popup surveys, LeadConverter offers several different types of popups including top-of-the-page, over the page, discount offers and more. It even enables you to engage website visitors directly using a dialog popup similar to the one shown below. Add in targeted messaging, browsing history tracking for each visitor and additional analytic and this tool provides a variety of insights to your business. LeadConverter can also direct users to a dedicated landing page after they interact with a popup.
FeedbackDaddy
FeedbackDaddy is the only tool in this section that offers a free level of service. Similar in many ways to Qualaroo, this is the tool for cash-strapped businesses to use as they get used to creating website popups.
Best Practices for Popup Design
When designing a popup, there are several best practices to keep in mind. First, keep the design simple and clean, with a clear and concise message. Avoid using too much text or complicated graphics, as this can be overwhelming for visitors. Second, use a clear and prominent call-to-action, such as a button or link, to encourage visitors to take action. Third, make sure the popup is mobile-friendly and can be easily viewed on a variety of devices. Finally, test the popup regularly to ensure it is working effectively and make any necessary adjustments. By following these best practices, you can create popups that are not only visually appealing but also highly effective in achieving your marketing goals.
Conclusion
Popups are a powerful tool for increasing conversions, lead generation, and sales on a website. By creating effective popups that are visually appealing and relevant to visitors’ interests and needs, businesses can engage with their audience and drive results. By following best practices for popup design and testing regularly, businesses can ensure their popups are working effectively and make any necessary adjustments. Whether you’re looking to promote a newsletter, collect subscribers, or offer a special deal, popups can be a valuable addition to your website. With the right popup builder and a strategic approach, you can turn casual website visitors into loyal customers.
Computer Photo via Shutterstock
