15 Crowdfunding Examples

crowdfunding examples

It’s no secret that crowdfunding is a popular way to raise money for all sorts of projects. But what are some of the most successful crowdfunding campaigns? To answer that question, we took a look at 15 amazing crowdfunding platform campaign examples. So if you’re looking for some inspiration, take a look at these examples and see what you can learn!

What Is Crowdfunding?

Crowdfunding is a way of raising money from a large number of people, typically through the internet. People who want to raise money create campaigns on crowdfunding platforms, describing what they need the money for and what they will offer in return. Donors choose which campaigns to support and can donate any amount they want.

15 Successful Crowdfunding Campaign Examples

Crowdfunding can be a successful way to raise capital for your business. If you’re looking to start a Kickstarter campaign or crowdfunding campaign on another platform, these examples may help you.

1.  Pebble Time – Awesome Smartwatch, No Compromises

The Pebble Time – Awesome Smartwatch, No Compromises crowdfunding campaign was started by Pebble Technology and had 78,471 backers. The goal was to raise $500,000, but the campaign raised $20,338,986. The Pebble Time is a smartwatch that doesn’t compromise on features.

2. COOLEST COOLER: 21st Century Cooler that’s Actually Cooler

The COOLEST COOLER is a 21st-century cooler that is actually cooler. It was created by Ryan Grepper and has raised over $13 million on Kickstarter. The goal of the campaign was to raise $50,000, but it has far surpassed that amount. The COOLEST COOLER had 62,642 backers and is still growing. It features a built-in ice maker, blender, USB charger, and more.



3.  Frosthaven

The Frosthaven crowdfunding campaign was a success, raising over $12 million. The campaign was started by Isaac Childres and had 83,193 backers. The goal was to raise $500,000, but they raised over 25 times that amount.

15 Crowdfunding Examples

4.  Pebble 2, Time 2 + All-New Pebble Core

The Pebble 2, Time 2 + All-New Pebble Core crowdfunding campaign was a success, raising over $12 million dollars. The Pebble 2 and Time 2 are updated versions of the original Pebble and Time smartwatches, while the Pebble Core is a small, wearable computer that can be used to track activity and run apps.

5.  Kingdom Death: Monster 1.5

The Kingdom Death: Monster 1.5 campaign had a goal of $100,000 and raised $12,393,139 from 19,264 backers. The game is a sequel to the original Kingdom Death: Monster game.

6.  EcoFlow DELTA Pro: The Portable Home Battery

The EcoFlow DELTA Pro: The Portable Home Battery is a crowdfunding campaign that raised over $12,000,000. The campaign was started by Eco Flow and has been backed by 3,199 people. The goal of the campaign was to raise $100,000 but it has far surpassed that goal.

7.  Travel Tripod by Peak Design

Peak Design’s Travel Tripod campaign was a smashing success, raising over twelve million dollars from over 27,000 backers. They far surpassed their goal of $500,000.



8.  Critical Role: The Legend of Vox Machina Animated Special

The Critical Role: The Legend of Vox Machina Animated Special crowdfunding campaign was a success, raising over $11 million from 88,887 backers. The goal was to raise $750,000, but the final total was much more than that. This campaign was started by Critical Role.

15 Crowdfunding Examples

More Crowdfunding Examples: Successful Crowdfunding Campaigns

Here are more examples of successful campaigns on different crowdfunding websites. Studying these may help you with your own campaign.

9.  Pebble: E-Paper Watch for iPhone and Android

The Pebble: E-Paper Watch for iPhone and Android campaign is a crowdfunding effort by Pebble Technology to create a smartwatch with an e-paper display. The watch is designed to work with both the iPhone and Android operating systems. The campaign was successfully funded, raising over $10 million from nearly 70,000 backers.

10.  Avatar Legends: The Roleplaying Game

The Avatar Legends: The Roleplaying Game crowdfunding campaign was successfully funded, raising over $9 million dollars from over 81,000 backers. The game is a collaborative project between Magpie Games and James Mathe.

11.  TRAVEL JACKETS with 15 Features by BAUBAX

The TRAVEL JACKETS with 15 Features by BAUBAX campaign is a crowdfunding success, raising over $9 million. The jackets are designed with a variety of features perfect for travelers, including a built-in neck pillow, blanket, and more. Their original goal was $20,000, but with the help of almost 45,000 backers, they far surpassed that total.

12.  Marvel Zombies – A Zombicide Game

The Marvel Zombies – A Zombicide Game crowdfunding campaign was successfully funded, raising over $9 million dollars. The campaign was started by CMON and had 28,974 backers. The goal was to raise $500,000 but it was surpassed by a large margin.

13.  The Wyrmwood Modular Gaming Table: Coffee & Dining Models

The Wyrmwood Modular Gaming Table: Coffee & Dining Models is a crowdfunding campaign by Wyrmwood Gaming that aimed to raise $1,000,000. However, the campaign successfully raised $8,808,136 from 7,713 backers.

14.  Exploding Kittens

The Exploding Kittens crowdfunding campaign was a resounding success, raising over $8.7 million dollars from over 219,000 backers. The card game, created by Matthew Inman of The Oatmeal, is a party game for people who are into kittens and explosions and is sure to be a hit at your next get-together.

15.  OUYA: A New Kind of Video Game Console

The OUYA: A New Kind of Video Game Console crowdfunding campaign was started by OUYA and raised $8,596,474 from 63,416 backers. The goal was to raise $950,000. The campaign was successful and the OUYA: A New Kind of Video Game Console was released to the public.

15 Crowdfunding Examples

Why You Should Consider a Crowdfunding Campaign

Here are five reasons you should use a crowdfunding campaign to raise money for your small business venture:

  • Test your business idea. Crowdfunding can be a great way to test your business idea before you invest too much time and money into it. If people are willing to donate to it, you can get a good idea of whether your business idea is actually viable.
  • Raise awareness for your business. A successful crowdfunding campaign can help raise awareness for your small business and get people talking about it. This can be a great way to generate buzz and build up interest in what you’re doing.
  • Get feedback from potential customers. As part of your crowdfunding campaign, you can ask people for feedback on your business idea. This can be a valuable way to get insights from potential customers and learn what they’re looking for.
  • You can raise money quickly. If you need to raise money quickly, crowdfunding can be a great option. With a well-executed campaign, you can reach your fundraising goal in a matter of weeks or even days.
  • You can offer rewards. With a crowdfunding campaign, you can offer rewards to people who donate to your business. This can be a great way to thank people for their support and incentivize them to donate.

15 Crowdfunding Examples

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Key Considerations Before Launching Your Crowdfunding Campaign

Before embarking on your crowdfunding journey, it’s essential to understand the intricacies involved in running a successful campaign. Here are crucial factors to consider before launching your crowdfunding endeavor:

  • Target Audience: Identify your target audience and tailor your campaign to their preferences and needs.
  • Clear Goals: Set clear and achievable funding goals that align with your project’s scope and requirements.
  • Compelling Story: Craft a compelling and authentic narrative that resonates with potential backers.
  • Effective Communication: Develop a well-defined communication strategy to engage and update your backers throughout the campaign.
  • Rewards and Incentives: Plan appealing rewards and incentives for different pledge levels to entice backers.
  • Budget Allocation: Outline a comprehensive budget that covers production costs, rewards, marketing, and unforeseen expenses.
  • Visual Assets: Prepare high-quality visuals, videos, and graphics that showcase your project’s uniqueness.
  • Marketing Strategy: Devise a marketing plan to promote your campaign through social media, influencers, and other channels.
  • Campaign Duration: Decide on the optimal campaign duration that generates momentum without dragging on too long.
  • Legal and Tax Compliance: Familiarize yourself with legal and tax obligations associated with crowdfunding in your jurisdiction.
  • Risk Assessment: Assess potential risks and challenges that could impact your campaign’s success and prepare mitigation strategies.
  • Backer Engagement: Plan how you’ll engage with backers after the campaign ends, keeping them informed and involved.
Target AudienceIdentify and understand your target audience's preferences and needs for effective campaign customization.
Clear GoalsSet achievable funding goals that align with your project's scope and requirements for a transparent campaign.
Compelling StoryCraft an authentic narrative that resonates with potential backers, making your project relatable and engaging.
Effective CommunicationDevelop a well-defined communication strategy to engage and update backers throughout the campaign's duration.
Rewards and IncentivesPlan appealing rewards for different pledge levels, incentivizing backers and demonstrating value for support.
Budget AllocationOutline a comprehensive budget covering production, rewards, marketing, and unforeseen costs for financial clarity.
Visual AssetsPrepare high-quality visuals showcasing your project's uniqueness to captivate potential backers visually.
Marketing StrategyDevise a robust marketing plan using social media, influencers, and other channels to promote your campaign.
Campaign DurationDecide on an optimal campaign duration to maintain momentum while avoiding excessive length that may lose interest.
Legal and Tax ComplianceFamiliarize yourself with legal and tax obligations associated with crowdfunding to ensure proper compliance.
Risk AssessmentAssess potential risks and challenges, preparing mitigation strategies to address any unforeseen obstacles.
Backer EngagementPlan how to engage backers after the campaign ends, keeping them informed and involved in your project's progress.

By addressing these considerations early on, you’ll be better equipped to launch a well-prepared and successful crowdfunding campaign that captures the interest and support of backers.

How Can Crowdfunding Campaigns Maximize Their Chances of Success?

Developing a Strong Pre-Launch Strategy

A successful crowdfunding campaign begins well before the actual launch. It’s crucial to build anticipation and gather a supportive community. This involves leveraging social media, email marketing, and personal networks to create buzz around the project.

Crafting a Compelling Campaign Story

The heart of any crowdfunding campaign is its story. This narrative should connect emotionally with potential backers, highlighting the uniqueness of the project and the passion behind it. A story that resonates can significantly increase the likelihood of achieving the funding goal.

Creating High-Quality Visuals and Videos

Visual content plays a vital role in crowdfunding campaigns. High-quality images and videos that showcase the product or service can captivate potential backers. These visuals should be professional, clear, and effectively convey the campaign’s message.

Offering Attractive Rewards

Rewards can incentivize backers to support the campaign. These should be carefully planned to ensure they are appealing, relevant, and provide value. Exclusive perks, early-bird specials, and unique experiences can make a campaign stand out.

Engaging with Your Audience

Regular engagement with your audience is key. This involves updating backers on the campaign’s progress, responding to queries, and building a community around the project. Transparent communication can foster trust and encourage ongoing support.

Leveraging Influencer Partnerships

Collaborating with influencers who align with the campaign’s values can extend its reach. Influencers can bring credibility and a wider audience to the campaign, increasing its visibility and potential for success.

Utilizing Cross-Promotion

Cross-promoting with other campaigns or businesses can tap into new networks. This strategy involves mutually promoting each other’s campaigns, which can be an effective way to reach potential backers outside your immediate network.

Conducting Thorough Market Research

Understanding the target market is critical. Research should focus on identifying the potential backers’ interests, preferences, and behaviors. This insight can guide the campaign’s design, rewards, and marketing strategy.

Setting Realistic Funding Goals

Setting a realistic and achievable funding goal is essential. Overestimating the goal can deter backers, while underestimating it can hinder the project’s execution. A well-calculated goal based on thorough budgeting can enhance the campaign’s credibility.

Planning for Post-Campaign Fulfillment

Planning for post-campaign fulfillment is as important as the campaign itself. This includes managing backer expectations, delivering rewards on time, and maintaining communication. A smooth fulfillment process can build a positive reputation and pave the way for future projects.

Conclusion: Key Takeaways from Crowdfunding Examples

In summarizing the essence of successful crowdfunding, it’s essential to distill the key elements that contribute to their triumph. Here are the vital takeaways, blending bullet points for clarity and paragraphs for depth:

  • Understanding Your Audience: Successful campaigns resonate deeply with their target audience. Knowing who your backers are and what motivates them is crucial for crafting a campaign that appeals directly to their interests and values.
  • Compelling Storytelling: The power of a compelling narrative can’t be overstated. Every successful crowdfunding example underscores the importance of a story that connects emotionally, highlights the project’s uniqueness, and clearly communicates its purpose and passion.
  • Strategic Planning and Preparation: Long before the launch, meticulous planning sets the stage for success. This involves building anticipation, strategizing marketing efforts, and organizing the campaign elements to ensure a smooth rollout.
  • Engaging and High-Quality Content: Visuals and presentation matter. High-quality images, engaging videos, and well-crafted content significantly elevate the appeal of a campaign, making it more shareable and attractive to potential backers.
  • Transparent and Regular Communication: Keeping backers informed and engaged throughout the campaign journey builds trust and loyalty. Regular updates, responsiveness to feedback, and transparent sharing of both successes and challenges foster a strong sense of community.
  • Innovative Rewards and Perks: Offering attractive and well-thought-out rewards incentivizes backing. Whether it’s exclusive products, experiences, or acknowledgments, rewards that align with the project’s theme and offer real value can greatly enhance a campaign’s allure.
  • Post-Campaign Fulfillment and Follow-Through: The relationship with backers doesn’t end with the campaign. Fulfilling promises, delivering rewards on time, and continuing to engage with the community post-campaign are crucial for maintaining credibility and laying the groundwork for future endeavors.

Reflecting on Crowdfunding Examples

To exemplify these points, let’s reflect on two crowdfunding examples:

  1. Pebble Time Smartwatch: This campaign not only raised over $20 million but also connected with a vast community of tech enthusiasts. It succeeded by clearly understanding and addressing its audience’s desires for innovative technology, combined with effective storytelling and high-quality presentation.
  2. OUYA Video Game Console: OUYA’s campaign raised significant funds by tapping into the gaming community’s desire for an open and affordable gaming platform. The campaign showcased how aligning product offerings with the interests and needs of a specific community can lead to remarkable success.

Wrapping Up: Leveraging Lessons from Crowdfunding Successes

In conclusion, the journey of a crowdfunding campaign is as diverse as the ideas it seeks to bring to life. Drawing inspiration from successful crowdfunding examples provides valuable insights into what makes these campaigns resonate with audiences.

By integrating these lessons into your own crowdfunding endeavors, you can enhance your prospects of not only meeting your financial goals but also building a loyal and engaged community that supports your vision and contributes to your lasting success.

What Was the Most Successful Crowdfunding Campaign Recently?

In 2021 Pebble Time Smartwatch raised over $20 million on the Kickstarter crowdfunding site with over 78,000 donors. Even though Frosthaven had more backers than Pebble Time, their over 83,000 donors helped the company raise just over $12 million.

What is the All-Time Most Successful Crowdfunding Project?

The all-time most successful crowdfunding project is the EOS crypto project. In 2018, the blockchain startup managed to raise over $4 billion without even having a live product. The blockchain operating system was created to help advance and support decentralized apps (dApps) on the Ethereum blockchain. This isn’t the normal amount raised on crowdfunding sites, so make sure to go into your campaign with realistic expectations.

What Is the Success Rate of Crowdfunding?

Crowdfunding projects have a success rate of about 30-40%. This means that for every 10 projects, only 3-4 will be successful in reaching their funding goals. Before you launch your campaign, make sure you have a well-thought-out plan and realistic expectations.


Image: Envato Elements

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends, United States Marine Corps veteran, serial entrepreneur, and certified digital marketer, who writes for various online publications including his own Grind Boss blog.

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