Dangers of a Mediocre Website

small business

The dangers of a mediocre Website must be taken seriously. In this roundup, we look at Web presence and a variety of other factors in your small business success. How do you improve your small business today?


Dangers of a mediocre Website. Often your Website is the first impression people get of your business, at least in the online world. So whether your strategy is to appeal directly to customers or to influencers who, in turn, will bring those customers to you, the procedure is the same. Your Website must impress and effectively communicate your message. You’re the Boss

15 ways to boost Website sales? Making sales of your products or services is what online marketing is all about and why you have a Website in the first place. But even if you have a great site, it may not be doing all it can for you. Here are some suggestions. BusinessInfoGuide.com


Getting your site ready for the Holidays. We’ve just gotten through the Black Friday shopping weekend here in the States, but the fact is there are many special days and holidays which may be important to consider when updating your online presence depending upon the country where you do business and the customers you serve. BusinessZone

Using online tools to grow your business. Meet Ivan Widjaya, a Webpreneur, consultant and small scale Web developer who was interviewed recently for this post on why/how he uses online tools like our sister site BizSugar.com to follow trends, promote content and learn more about attracting customers.  BizSugar Blog


What marketing and bread have in common. More than you might at first think actually. Jackie Purnell breaks it all down for us in this great blog post. Having a new perspective on marketing will help you better understand your company’s business model and how to make improvements. Respectfully Disobedient

What will marketing be like in 2012? Here is a blog post and infographic about this rapidly changing frontier. Marketing, especially online, will remain critically important to small business owners who can use the low costs and global reach to their advantage. WebSuccessTeam


Managing online advertising. If you currently own a site or sites, one business model is to sell advertising there, depending upon your niche and audience. But the process of setting up and selling ads yourself can be daunting in the beginning, so here is one simple alternative. Riches Corner/Money Talks


Getting lost in the buying process. You may think that getting the customer to say yes is the most important part of the sales process. While it can be a challenge, there are other issues that can also arise creating serious problems when steering a sale to its final conclusion. Partners in Excellence

Sales vs. branding: Which is more important for your small business? Well, obviously sales are what keep your company going and are the ultimate goal of any business large or small. But, some experts argue that nurturing your brand will lead to sales that much faster and that these ideas are not in conflict. GrowthUniversity


Is your small business on Google Plus yet? Here are some reasons you should be. Sure it’s hard to keep track of all the social media networking platforms out there, but the tool created by the planet’s most popular search engine is too big to ignore. Entrepreneur.com

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.