What is a DBA (Doing Business As) and How to Register One


Starting a business can be an exciting venture, but it also comes with many challenges. One of those challenges can be determining the best way to set up and register your business. One critical step in the business startup checklist is registering a DBA (Doing Business As). In this article, we’ll cover what a DBA is and how to register one. Let’s get started!

What is a DBA?

A DBA, or Doing Business As, is an alternative name for a business that may be different from the legal name of the registered owner.

This allows businesses to operate under multiple names without having to register a completely new business entity.

A DBA can also be used to protect the identity of a company’s owners or provide extra privacy in business operations.

When registering a DBA, you will need to take care to ensure the name isn’t infringing on any existing copyright laws or brand names.

What a DBA is Not When You Conduct Business

It’s important to understand that a DBA is not the same as other legal business entities, such as a corporation or LLC. A DBA is simply an alternate name for conducting business and does not guarantee protection from personal liabilities.

As you learn how to start a business, here are five key points to keep in mind with regard to DBAs:

  • Tax Identifier: A DBA does not provide a unique tax identifier like an Employer Identification Number (EIN).
  • Legal Structure: A DBA cannot change the legal structure of the underlying business entity.
  • Ownership: A DBA does not establish ownership of the company or trademark any products or services.
  • Filing Papers: A DBA registration is often filed without needing extensive paperwork.
  • LLC Protection: Filing a DBA will not protect the owner from personal liabilities in the way an LLC can.

Do I Need a DBA?

Deciding whether or not you need a DBA (Doing Business As), also known as a fictitious business name, depends on various factors related to your business structure and operational needs. Let’s delve into why and when different types of business entities might require a DBA:

Sole Proprietorship

For sole proprietors, registering a DBA is often essential. This is particularly true if you plan to conduct business under a name other than your own legal name. A DBA allows sole proprietors to use a more marketable business name without forming a corporation or LLC, offering flexibility and simplicity in branding.

It’s also crucial for practical reasons – banks typically require a registered DBA for opening a business bank account under your business name, and it may be needed for legal or contractual purposes.


Similar to sole proprietorships, partnerships benefit from a DBA for enhanced professionalism and broader business opportunities. Registering a DBA allows partnerships to operate under a business name that reflects their joint venture, rather than using the partners’ individual names.

This can be critical for marketing, legal contracts, and financial transactions, helping to establish a separate business identity and facilitating smoother business operations.


For franchise owners, a DBA is often necessary to align with the franchisor’s brand while adhering to local legal requirements. Registering a DBA in each state where the franchise operates ensures consistency in branding and legal compliance. It allows franchisees to use the franchisor’s trademarked name legally and helps in protecting the brand identity across various locations.


While an LLC (Limited Liability Company) already offers a degree of separation between personal and business liabilities, registering a DBA can further enhance this distinction.

For LLCs operating under different trade names or exploring diverse market niches, a DBA is useful for each unique business operation. It allows for easier management of different business lines under one LLC umbrella and can be beneficial for branding, legal contracts, and financial transactions.

By understanding these different scenarios, you can better determine whether a DBA is necessary for your business. Remember, the requirements and benefits of a DBA can vary based on your specific business activities, structure, and the legal landscape of your operating region.

Taking this DBA quiz can provide additional tailored insights for your business, helping you make an informed decision about whether registering a DBA aligns with your business objectives and legal requirements.

Pros of DBA

A Doing Business As (DBA) registration offers several advantages for businesses and can be beneficial in many areas. Here are some of the main benefits of registering a DBA:

  • Establish Credibility – When you register a DBA, your company is legally recognized by the state. This adds an extra layer of credibility to your business that can help you attract customers, investors, or creditors compared to operating under a sole proprietorship or partnership.
  • Brand Protection – Using a DBA helps protect your trademarked brand name from being infringed upon by other companies outside of your network.
  • Separate Identity – Although filing as an LLC provides protection from personal liabilities, having separate legal entities like DBAs give businesses added legitimacy while also providing extra protection in taxes, contracts, and other aspects of operating within their respective jurisdictions.
  • Add Flexibility – Perhaps the most obvious advantage of using a DBA is the flexibility it provides for those who want to operate under an alternate name without forming a new corporation or LLC.
  • Cost Savings – Registering a DBA is usually much cheaper than forming a corporation or LLC, so if your goal is simply to operate under an alternate name without incurring additional expenses then setting up a DBA might be the way to go.

Cons of DBA

Although there are numerous advantages to registering a DBA, there are also some drawbacks that are important to consider. Here are a few of the most common disadvantages of setting up a DBA:

  • Limited Liability Protection – As mentioned earlier, DBAs provide some protection from personal liabilities but it is not as comprehensive as what you would get by forming an LLC or corporation.
  • Restricted Trading and Transferring – Depending on the state in which your business is registered, using a DBA may limit you from trading stocks, transferring interest, and engaging in other activities usually reserved for incorporated entities.
  • Confusion for Consumers – The use of multiple DBA names may confuse potential customers and impact your ability to build brand recognition within a given market.

How to Get a DBA: Your Complete Guide as a Business Owner

What is a DBA (Doing Business As) and How to Register One

Getting a Doing Business As (DBA) registration for your business can be rewarding and beneficial in several areas, including the protection of your brand and additional recognition as a legal entity. Here is a complete guide on how to get a DBA:

Step 1: Research Whether You Need One

The first step in the process of setting up a DBA is to do some research and determine whether it’s necessary or not. Depending on the type of business you’re running or the activities you plan to undertake, registering as an LLC or corporation may provide better protection than simply filing a DBA.

Step 2: Choose Your Name Carefully

When selecting your name for the DBA, make sure it isn’t too similar to any current businesses in your state so as to avoid potential trademark infringement issues. Also, ensure that your proposed name complies with all federal, state, and local rules and regulations pertaining to “doing business as” names.

Step 3: Check For State Registration

Check with the Secretary of State or county clerk’s office in the state you are operating in for information about registering for a DBA. Many states require you to register before you may begin operations under that name. This helps protect your brand from other businesses in your area that could potentially use the same name.

Step 4: Fill Out the Necessary Forms

Once you have done some research and decided on your preferred name, proceed by filling out forms provided by the Secretary of State’s office. Make sure all form data provided is accurate so as not to risk rejection during processing. Also, pay attention to any fees attached to registering a DBA before submitting it for consideration.

Step 5: File Your Fictitious Name Statement

After completing your forms with accurate information and paying associated fees, submit them together with any necessary documents required by your state law such as proof of identity or the existence of the company. Once this process has been completed successfully, you should receive confirmation from your state’s Secretary of State Office that your registration was approved and accepted. At this point, you will officially become part of their registration database with an approved DBA name.

The DBA Filing Deadline

What is a DBA (Doing Business As) and How to Register One

The DBA filing deadline varies from state to state but in general, you should submit your application as soon as possible to ensure your business is properly registered.

To ensure no delays or potential fines, make sure to check the exact requirements for your state before submitting a DBA filing.

Depending on the state law you may have to submit it within days of establishment or not at all. Some states allow a certain period after which DBAs expire if not renewed.

Each county may also require separate filings and regulations pertaining to DBAs, so be sure to research this ahead of time in order to comply with all applicable laws.

Tips for Filing a DBA

Filing a DBA (Doing Business As) can be an essential step for many businesses. It allows your business to operate under a name different from its legal, registered name. Here are some detailed tips to guide you through the process:

Know Your State Requirements

Every state has its own set of rules and regulations for filing a DBA. It’s crucial to familiarize yourself with the specific requirements of your state to ensure compliance. This includes understanding deadlines, fees, and any unique filing procedures.

Some states may require publication of your DBA in a local newspaper, while others may have different renewal timelines. Check with your state’s Secretary of State website or a local small business development center for accurate information.

Gather All The Necessary Documents

Prepare all required documents before beginning the filing process. This typically includes valid identification (like a driver’s license or passport), proof of your business address (such as a utility bill or lease agreement), and potentially additional paperwork depending on your state’s requirements. Having everything ready beforehand can streamline the filing process and prevent delays.

Choose A Name For Your Business

Selecting a unique and appropriate name for your business is crucial. Conduct a thorough search in local business databases to ensure that your desired name isn’t already in use. Remember, your DBA name should align with your brand identity and be easily recognizable to your customers.

Some states have specific restrictions on the kinds of names you can use, so it’s important to verify these details as well.

File The Appropriate Forms With The Secretary Of State’s Office

Once you have all the necessary documents and have chosen a suitable name, complete and submit the required forms to your state’s Secretary of State office. Be sure to include the correct filing fee, which varies by state. Some states allow online filing, while others may require mail or in-person submissions. Ensure that all information is accurate and complete to avoid processing delays.

Create An Operating Agreement For Your Business

For certain business structures, like LLCs, it’s advisable to create an operating agreement. This document outlines the ownership structure, roles, and responsibilities of each member, and the operational procedures of the business. While not always required, an operating agreement is crucial for clarifying the legal structure and operational guidelines of your business, especially when using a DBA.

Submit A Registered Agent Notification To Your State Government

A registered agent acts as your business’s official point of contact for legal documents. When you file your DBA, you may also need to submit a registered agent notification. This is particularly important if your registered agent’s details change.

The registered agent must be available during standard business hours and is responsible for receiving important legal and tax documents on behalf of your business.

By following these tips, you can navigate the DBA filing process more confidently and ensure that your business complies with all the necessary legal requirements. Remember, while the process can vary slightly from state to state, the fundamental steps remain largely the same.

The Bottom Line

A Doing Business As (DBA) provides a valuable tool for entrepreneurs seeking to operate under an alternate name distinct from their registered legal entity. This flexibility allows businesses to establish a unique public identity, making it easier to connect with customers and establish a recognizable brand presence.

Properly navigating the process of setting up and registering a DBA is essential to ensure compliance with regulations and unlock the full potential of the new name. Here’s how following the right steps can lead to a compliant and successful DBA implementation:

  • Distinct Public Identity: Registering a DBA enables businesses to operate under a name that better aligns with their brand vision, target audience, or specific product lines. This distinct public identity can enhance brand recognition and set the stage for effective marketing and customer engagement.
  • Legal Compliance: Following the correct process for setting up and registering a DBA ensures that your business operates within the bounds of the law. Failure to properly register a DBA can lead to legal complications and potential financial penalties.
  • Business Startup Checklist: Having a comprehensive business startup checklist at hand can be an invaluable resource when setting up a DBA. This checklist should cover the necessary steps, documentation, and deadlines involved in the registration process.
  • Benefits Utilization: A registered DBA unlocks various benefits for businesses, including improved branding, marketing opportunities, and better customer recognition. These advantages can contribute to business growth and success in the competitive marketplace.
  • Compliance with Applicable Laws: Each jurisdiction may have specific requirements and regulations for registering a DBA. By following the right steps, businesses can ensure compliance with all relevant laws and avoid potential legal issues down the road.
  • Smooth Transition: Properly registering a DBA allows for a seamless transition to the new name without disruptions to business operations. This smooth implementation minimizes confusion among customers, vendors, and other stakeholders.
  • Brand Strategy Alignment: Ensure your chosen DBA aligns with your overall brand strategy and values. A well-thought-out name can strengthen your brand’s positioning and resonate with your target audience effectively.
  • Regular Review: Regularly review your DBA registration to ensure it remains up-to-date and reflective of any changes in your business. This includes updating the name if there are shifts in products, services, or branding.
  • Seek Professional Advice: When in doubt, seek legal and professional advice to ensure compliance and address any concerns related to the DBA registration process. Professional guidance can offer clarity and peace of mind.

In conclusion, setting up and registering a DBA is a strategic move for businesses seeking a unique public identity and brand presence. By following the correct procedures, businesses can operate legally under their new name and leverage the benefits it brings to establish a stronger market presence and customer connection.

DefinitionA Doing Business As (DBA) provides business owners with an alternative name for their entity, distinct from the legal name registered with the state. This alternate name allows businesses to establish a unique public identity for their operations, enhancing branding and customer recognition.
PurposeThe primary purpose of a DBA is to operate a business under a name that better aligns with its brand vision, target audience, or specific product lines. It allows businesses to present themselves with a more marketable and recognizable name to enhance their competitive edge.
Legal ComplianceProperly registering a DBA is essential to ensure compliance with applicable laws and regulations. Failure to register a DBA can lead to legal complications and potential financial penalties, making adherence to the registration process crucial for a seamless and legally sound operation.
Steps for RegistrationThe process of setting up and registering a DBA involves several key steps, including choosing a unique and available name, verifying its availability with the appropriate authorities, filing the necessary paperwork, and meeting any jurisdiction-specific requirements.
Business Startup ChecklistA comprehensive business startup checklist can serve as a valuable tool when registering a DBA. This checklist should include essential tasks, deadlines, and required documentation to guide entrepreneurs through each step of the registration process with confidence and efficiency.
Benefits and Branding OpportunitiesRegistering a DBA unlocks various benefits, including improved branding, marketing opportunities, and better customer recognition. The DBA allows businesses to establish a distinct public identity, fostering a strong brand presence that resonates with their target audience.
Compliance with Jurisdiction RegulationsEach jurisdiction may have specific requirements and regulations for registering a DBA. Adhering to these regulations ensures legal compliance and minimizes the risk of facing legal challenges related to the use of the alternate business name.
Smooth TransitionProperly registering a DBA enables a smooth transition to the new name without disruptions to business operations. A seamless implementation minimizes confusion among customers, vendors, and stakeholders, allowing for uninterrupted business activities.
Alignment with Brand StrategyBusinesses must ensure that the chosen DBA aligns with their overall brand strategy and values. A well-thought-out name can reinforce the brand's positioning and effectively resonate with the target audience, supporting long-term business growth and success.
Regular ReviewRegularly reviewing the DBA registration is essential to keep it up-to-date with any changes in the business, such as new product lines or rebranding efforts. Ensuring the accuracy of the registration helps maintain a strong brand identity and prevents potential issues.
Seek Professional AdviceWhen in doubt or facing complexities during the registration process, seeking legal and professional advice is advisable. Professional guidance can offer clarity, address concerns, and ensure a smooth and legally compliant DBA registration for the business.

Am I legally required to have a DBA to operate under a different name?

Generally speaking, you are not legally required to register a DBA in order to operate under a different name than your legal name.

That said, it’s important to check the local rules and regulations of your state or jurisdiction as they may require some businesses to register their DBAs and/or obtain a small business license.

How long does a DBA (Doing Business As) Last?

A DBA typically lasts as long as the business is in operation, but it can be renewed at any time if needed. Generally, a DBA will remain in effect until the business owner decides to close an inactive business or until there are changes made to the name or the state laws that require a renewal of registration.

How do taxes work with a DBA?

Taxes for a DBA can vary depending on the type of entity or if you’re operating your business in multiple states.

Generally, DBAs registered as sole proprietorships are subject to self-employment taxes, while DBAs that are corporations or limited liability companies (LLCs) may be eligible for different tax treatments.

It is important to consult with a tax professional to determine the best option for filing any taxes associated with a DBA.

Can I use the same DBA as someone else?

No, it is not possible to have two businesses with the same DBA. The name chosen must be available and not infringe on any other existing businesses’ names. Before registering a DBA, it is important to check with the Secretary of State in your state that the name you desire has not been taken. The secretary of state’s website will also typically provide guidelines for completing the registration process.

What is the difference between DBA and LLC?

The main difference between a DBA and an LLC is the type of legal structure they provide. A DBA is used to register a business name under an individual, allowing them to use that name for their business.

An LLC provides more formal legal protection and structure than a DBA does. With an LLC, liability is limited to the assets of the business and not the personal assets of its owners, while DBAs provide no such protection.

Do you need a business bank account to apply for a DBA?

No, you do not need a business bank account to apply for a DBA. The registration process can be done online and will typically require providing proof that the name is available in your state. Once the paperwork is approved, you may open a business bank account if necessary.

Is LLC better than DBA?

It depends on the individual’s needs and goals. An LLC provides more formal legal protection and structure than a DBA, while liabilities are limited to the assets of the business rather than personal ones.

LLCs must also file annual reports and pay taxes in most states, while DBAs typically do not have such obligations. Therefore, an LLC may be better for certain types of businesses compared to a DBA.

Either way, make sure to close an inactive business to avoid any potential confusion or legal issues.

What is a DBA example?

If your company’s official legal business name is XYZ Enterprises LLC but you want to open a liquor store under the name ABC Liquor Store, you can register the DBA ABC Liquor Store. This would allow you to use the DBA for business transactions and documents without having to change your legal business entity name.

How do I transfer my DBA to an EIN?

Once a business has a tax ID, the small business owners may decide to operate under one or several DBAs (Doing Business As). Regardless of whether taxes are paid through an SSN or EIN (Employer Identification Number), these DBAs are essentially nicknames for the existing business and therefore don’t require separate tax IDs.

How much does a DBA cost?

The cost of registering a DBA varies from state to state but is typically less than $100. Some states may also require additional fees for registering at the county level, so be sure to research your own state before beginning the registration process.

Make sure to also do proper research if you’re planning to register your business in another state. Having a small small business compliance checklist may be helpful.

Is a DBA a business entity?

No, a DBA is not its own legal business structure or entity. It simply allows the owner to conduct business under a name that is different from the one they would normally operate with. For example, getting certified as a woman owned business or applying for certain grants may require a DBA, as many of these programs have specific criteria that must be met.


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Small Business Editor Nicole Ocasio is a staff writer for Small Business Trends and has been with the team for one year. She focuses predominantly on business-related topics, with an emphasis on industry-specific insights and how-to guides.

“Doing Business As” Registration (DBA)

Congratulations on completing the Business Structure Quiz! Based on your responses, you should look at a DBA (“doing business as” or fictitious name registration) for your business structure.

DBAs are sole proprietorships, when a single person is filing. DBAs are sometimes called Fictitious Business Names (FBNs), assumed business names or trade names.

A DBA can come in several forms:

  • Sole proprietorships (single person DBA filing)
  • Partnerships (2 or more people DBA filing)
  • Limited Partnerships

There is no real difference between them and they all serve the same purpose: to provide notice to the public of the true owner of a business when the identity would not otherwise be known from the name of the business itself. To accomplish this, many jurisdictions require that the FBN be published in the legal notices section of a newspaper meeting specific requirements over a specified time period. If you are a sole proprietor or general partnership conducting business using a special name that is different from your own name, then you must file a DBA (Doing Business As) registration.

The same is true if you have incorporated or formed a limited liability company (LLC) and are operating the business under a name that is different from the name of the company or LLC. DBAs are filed at the state or county level. For more detailed information, download CorpNet’s FREE Guide to Filing a DBA.

Since the specific requirements for DBA filings differ from place to place, CorpNet is well-suited to help you navigate the requirements and handle the required paperwork. Once you give us the necessary information, we prepare the documents for you. If the appropriate jurisdiction for your filing requires a name search, we will do that for you. After you sign the DBA forms, we file them and, for those states with a publication requirement, we work directly with the newspapers to meet that requirement on your behalf.

A copy of the results of this quiz will be emailed to you and a representative of the quiz sponsor, CorpNet.

Start your DBA

Leland McFarland Leland McFarland is the Chief Technology Officer at Small Business Trends. He is responsible for all technical aspects of the Small Business Trends network of websites. Leland is responsible for programming, design and maintenance of the sites, as well as server administration. He has performed work for Small Business Trends since 2010.