10 Disclaimer Examples

disclaimer examples

Owning a business comes with risk, but you want to limit unnecessary risk wherever possible. A disclaimer is a simple statement that may dramatically impact your legal liability. Including one on your website footer, products, or client agreements can go a long way toward protecting your business. Here’s a guide to these statements.

What is a Disclaimer Statement?

A disclaimer is a statement that specifies or places limits on a business or individual’s legal liability. For example, a company’s disclaimer statement may state that they cannot be held responsible if their products or services are used without following instructions in the owner’s manual.

They can also be used to limit an individual’s liability when sharing tips or opinions. Some disclaimers are required by law, while others are just a good idea to prevent lawsuits or disputes. You can also create a funny email disclaimer if you don’t want to take yourself seriously.

How do I Write a Disclaimer?

Crafting a disclaimer requires a balance between clarity and comprehensiveness. A well-written disclaimer should clearly articulate the limitations of your liability and professional responsibilities. Here are key steps and tips to guide you in writing an effective disclaimer:

  • Be Clear and Direct: Use simple and straightforward language to ensure that your disclaimer is easily understandable by your audience. Avoid legal jargon or complex terms that could confuse the reader.
  • Specify Limitations: Clearly outline the specific limitations of your liability. For instance, if you’re providing advice, state that it shouldn’t be taken as a substitute for professional consultation. If selling products, clarify the scope of your responsibility regarding the use or misuse of those products.
  • Be Comprehensive, Yet Concise: While it’s important to cover all necessary aspects, avoid making the disclaimer excessively lengthy. A concise, well-crafted disclaimer is more likely to be read and understood by your customers.
  • Customize to Your Business: Generic disclaimers may not adequately cover the unique aspects of your business. Tailor your disclaimer to address the specific operations, products, or services you offer. This customization is particularly crucial if your business operates in a niche industry or provides specialized services.
  • Use Disclaimer Generators as a Starting Point: Online disclaimer generator tools and templates can be a good starting point. However, it’s important to modify and adapt these generic templates to fit your specific business needs. Add or remove clauses to ensure that all aspects of your business are covered.
  • Seek Legal Advice: Especially for businesses in highly regulated industries, or those dealing with complex liability issues, it’s advisable to seek legal counsel. A lawyer can help ensure that your disclaimer is legally sound and fully protective of your interests.
  • Regular Updates: Keep your disclaimer up-to-date with changes in your business operations, products, services, and relevant laws. Regularly revisiting and updating your disclaimer ensures its continued effectiveness.

By following these guidelines, you can write a disclaimer that effectively minimizes legal risks, clarifies your liabilities, and aligns with your business’s operations and offerings. Remember, a well-crafted disclaimer is an integral part of your risk management strategy and contributes to building trust with your customers.

Customizing Your Disclaimer

Customizing Your Disclaimer is a critical step in ensuring that your disclaimer effectively addresses the specific risks and operations of your business. A one-size-fits-all approach is rarely sufficient. Tailor your disclaimer to reflect the unique aspects of your products, services, and customer interactions.

For instance, if your business operates online, include clauses relevant to online transactions, digital content, and user interactions. For a service-oriented business, focus on aspects like service outcomes, client responsibilities, and limitations of your professional advice. Review industry-specific legal requirements to ensure your disclaimer covers all necessary bases.

Types of Disclaimer

There are several types of disclaimers that are applicable to various individuals and businesses. When crafting your own, it helps to be specific in your searches. For example, search “trigger warning disclaimer examples,” “email disclaimer examples,” “product disclaimer examples,” or “views expressed disclaimer examples” instead of browsing through tons of generic templates.

Here are some of the most common types of disclaimers:

  • Responsibility disclaimer
  • Fair use disclaimer
  • Past performance disclaimer
  • Copyright disclaimer
  • Warranty disclaimer
  • Risk disclaimer
  • Medical disclaimer
  • Errors or omissions disclaimer

Legal Considerations for Disclaimers

Legal Considerations for Disclaimers should not be overlooked. While disclaimers are a vital tool for mitigating liability, their legal effectiveness can vary. Courts will consider the clarity, visibility, and reasonableness of a disclaimer when determining its enforceability.

Overly broad or hidden disclaimers might not hold up legally. This is particularly relevant in sectors with stringent regulations, like healthcare or finance.

Therefore, consulting with legal experts to draft or review your disclaimer is highly advisable. They can help ensure that your disclaimer is not only clear and fair but also compliant with current laws and regulations in your jurisdiction.

10 Disclaimer Statement Examples

The type of disclaimer you include on your website or other materials depends on your business and the type of liability you want to avoid. Here are some types of common disclaimers.

1. Testimonial Disclaimer

A testimonial disclaimer specifies that the experiences or results shared in a testimonial are not guaranteed. A disclaimer protects the business from unhappy clients who may believe they were promised certain results.

image: financialmentor
This disclaimer page from FinancialMentor.com outlines how testimonials are collected. And it specifies that the stories only express the views and experiences of each writer. So their stories may not be the norm.

2. Affiliate Disclaimer

An affiliate disclaimer lets anyone using your website know that you may share links from affiliate companies. A disclaimer lets customers know that you earn a commission from these sales, allowing them to make informed buying decisions.

image: smartpassiveincome
This example comes from Smart Passive Income. The founder outlines what companies he has this relationship with and specifies why he works with those brands.

3. Trademark Disclaimer

Including trademarked product or brand names on your website or marketing materials may be misleading. A trademark disclaimer specifies that you are not affiliated with these other brands.

image: deimelguitarworks
This example comes from a guitar dealer that offers products from popular brands. It specifies the relationship and protects them from being accused of mis-associating any copyrighted work.

4. Copyright Disclaimer

A copyright disclaimer states that certain elements of a business, website, or other materials are protected by copyright. This may include things like photos or text within a website or app. It may also lay out how others can and cannot use these materials.

Copyright Disclaimer

image: picscheme
This example comes from a pharmaceutical inspection company. This is actually just one section of their disclaimer page. But it lays out exactly what is protected on their site and other materials.

5. Views Expressed Disclaimer

A views expressed disclaimer is often used when an individual or group shares opinions within a forum associated with a business. Many organizations require or encourage employees to use these disclaimers when sharing views online.

image: wto
This example comes from a publication released by the World Trade Organization. The authors shared views that may not represent those of all members. So it protects the organization and allows them to keep a professional relationship with other members.

6. Warranty Disclaimer

Warranty disclaimers state that a product or service, or any information provided by a company, is not protected by warranty.

image: fraserhealth
This healthcare company includes a disclaimer that states its website and other materials are provided as-is. So the information contained does not promise compensation or supplementary materials if certain results are not achieved.

7. Fair Use Disclaimer

U.S. law allows some copyrighted material to be used without permission if it is for education, criticism, or commentary. This type of disclaimer states your use of this material and specifies that you don’t have direct permission from the copyright owner.

image: criticalmediaproject
This site includes commentary about various media. So the disclaimer protects them from claiming direct copyright over the material they share.

8. Errors and Omissions Disclaimer

Those who share professional advice online may be vulnerable to errors and omissions lawsuits. These are especially common with things like legal advice or investment advice. These disclaimer types limit your liability if someone suffers damages due to your guidance.

image: maloneynovotny
This law firm example states they don’t guarantee results based on information included in their website.

9. Past Performance Disclaimer

If you share successes on your website, some could construe that as a guarantee. This disclaimer of liability states that you cannot guarantee those results.

image: etf
This investing firm includes a disclaimer to protect them from lawsuits stating they promised any future results.

10. Legal Disclaimer

Sharing legal advice online can open you up to lawsuits. This disclaimer states that your content is for general informational purposes so you cannot be held responsible.

image: americanbar
This is part of a standard example from the American Bar Association.

Disclaimer Template

Every business needs a disclaimer to protect itself from potential liabilities and to set clear expectations for its users. While each disclaimer should be tailored to the specific business and its offerings, using a template can serve as a helpful starting point. Here’s a more comprehensive outline you can customize to suit your needs:

[Business name] Disclaimer

  • General Information: The information provided on this website is intended for general informational purposes only. It should not be considered as professional advice or a substitute for seeking professional guidance.
  • No Warranty: [Business name] makes no representation or warranty, express or implied, regarding the accuracy, completeness, reliability, or availability of the content on this site. The use of the information is at the user’s own risk.
  • Not Financial, Legal, or Medical Advice: The content on this website does not constitute financial, legal, medical, or any other professional advice. Users should consult with the relevant professionals for specific advice related to their situation.
  • Third-Party Links: This website may contain links to third-party websites or content. These links are provided for convenience only, and [Business name] does not endorse, warrant, or assume liability for the content or practices of these third-party sites.
  • No Endorsement: The presence of any link or reference to a third-party website, product, or service does not imply an endorsement or recommendation by [Business name].
  • No Guarantee of Results: [Business name] does not guarantee any specific results or outcomes based on the use of its products, services, or information provided on this website.
  • Copyright and Intellectual Property: All content, including text, images, logos, and graphics, on this website is the property of [Business name] and is protected by applicable copyright and intellectual property laws.
  • Changes and Updates: [Business name] may update, modify, or remove any information on this website without prior notice. It is the user’s responsibility to stay informed of any changes.
  • Indemnification: By using this website, users agree to indemnify and hold harmless [Business name] from any claims, damages, losses, or liabilities arising from their use of the site.
  • Governing Law: This disclaimer shall be governed by and construed in accordance with the laws of [your jurisdiction], and any disputes arising out of or in connection with this disclaimer shall be subject to the exclusive jurisdiction of the courts in [your jurisdiction].
General InformationThe information on this website is for general informational purposes only.
No Warranty[Business name] makes no representation or warranty, express or implied, regarding the content accuracy.
Not Financial, Legal, or Medical AdviceThe content on this website does not constitute professional advice.
Third-Party LinksThis website may contain links to third-party websites or content.
No Endorsement[Business name] does not endorse or recommend third-party websites, products, or services.
No Guarantee of Results[Business name] does not guarantee specific results or outcomes.
Copyright and Intellectual PropertyAll content on this website is the property of [Business name].
Changes and Updates[Business name] may update or modify information on this website without prior notice.
IndemnificationUsers agree to indemnify and hold harmless [Business name] from any claims arising from site use.
Governing LawThis disclaimer is governed by the laws of [your jurisdiction].

Remember to review and customize this template according to your business’s specific needs and consult legal counsel if necessary to ensure it aligns with your operations and protects your interests appropriately.

Do I need a disclaimer?

Most businesses and websites can benefit from a disclaimer. They are especially useful if you include any copyrighted material or share professional advice or personal views.

Where do I put my disclaimer?

For a disclaimer to be legally viable, it must be visible to users. Many businesses put them in their website footer, a separate page, product pages, or in their terms and conditions agreement.

Updating Your Disclaimer

Updating Your Disclaimer is as important as creating it. Your business will evolve, laws will change, and new risks may emerge. Regularly review and update your disclaimer to reflect these changes. An outdated disclaimer may not offer the necessary legal protection.

A good practice is to review your disclaimer annually or whenever significant changes occur in your business model, product line, or regulatory environment. Involve legal counsel in this process to ensure that your disclaimer stays relevant and robust against emerging risks and legal shifts.


Navigating the business landscape inevitably involves managing various risks. For entrepreneurs keen on safeguarding their ventures, one key strategy is the effective use of disclaimers.

Far from being just simple statements, disclaimers serve as a crucial shield against legal liabilities and play a vital role in protecting your business’s interests.

This guide has delved into the essence of disclaimer statements, offering insights into their creation, customization, and the diverse types that cater to different business needs. The essence of a disclaimer lies in its ability to delineate the legal boundaries of a business or individual’s responsibilities.

Whether it’s stating non-liability for product misuse or setting clear parameters when offering advice, disclaimers help in pre-empting potential legal disputes and misunderstandings.

Crafting a disclaimer is not necessarily an overwhelming task. The objective is to be precise and succinct, explicitly demarcating your professional limitations and responsibilities.

While templates and generator tools offer a starting point, personalizing your disclaimer to fit your business’s unique context is key. This customization ensures that the disclaimer resonates with your specific operations and adequately addresses your liability concerns.

The range of disclaimers available is diverse, each designed to address specific legal aspects:

  • Testimonial Disclaimers safeguard against expectations of guaranteed results based on customer testimonials.
  • Affiliate Disclaimers maintain transparency about potential commissions on sales through affiliate links.
  • Trademark Disclaimers clarify non-affiliation with mentioned trademarked products or brands.
  • Copyright Disclaimers protect your intellectual property while stipulating usage rules for your content.
  • Views Expressed Disclaimers dissociate personal opinions from organizational stances in professional contexts.
  • Warranty Disclaimers state the absence of guarantees with your products or services.
  • Fair Use Disclaimers align with copyright law for educational or critical uses of copyrighted material.
  • Errors and Omissions Disclaimers limit liability for potential damages from professional advice.
  • Past Performance Disclaimers clarify that historical successes don’t assure future results.
  • Legal Disclaimers underscore that provided content is informational, not a substitute for professional advice.

Leveraging a disclaimer template is practical, but remember, the effectiveness of a disclaimer is significantly enhanced by tailoring it to your business’s unique operations. When in doubt, consulting with legal experts can ensure your disclaimer is not only comprehensive but also adheres to relevant laws and regulations.

In summary, integrating well-crafted disclaimers into your business practices is not just a legal formality; it’s a strategic move towards minimizing legal exposure and reinforcing the credibility and reliability of your business.

Image: Depositphotos

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends and has been a member of the team for 12 years. Annie covers feature stories, community news and in-depth, expert-based guides. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications.