Do This, Don’t Do That: A Strategy for Unique Business Building

Small business leadership requires an incredible range of decisions. Your strategy is key to navigating these successfully. Having a unique strategy separates you from the pack.


So you think your business is unique? Better reserve judgement until you check out some of these. We all know that part of branding is that initial impact your business makes on customers. And, of course, on creating that one unique product or service no one else has. Yahoo! News

How not to handle business reputations. When looking at the way celebrities and gurus handle their small businesses, we are sometimes treated to a view of how we hope our businesses someday might be. Not in this case. Here’s a look at what can go completely wrong when managing your reputation.  David Leonhardt’s SEO and Social Media Marketing


Video tips you should ignore. There are so many tips abounding on managing your small business, including your business online, that you’d be surprised hearing someone advocate ignoring them. Work At Home Woman

What separates great entrepreneurs from all the rest? David Siteman Garland shares this simple thought after time spent interviewing some of the most successful small business leaders on the Web. There is no secret formula for success and no substitute for paying your dues. The Rise to the Top


Steps to better e-commerce success. It’s called the empty shopping cart syndrome. What happens when you set up that online store only to have nothing happen? Nothing at all! Don’t loose hope. As with any problem there is a solution. Learn more about how to turn e-commerce failure to success. Buzz Small Business Magazine

So you want to do business with China. Small businesses have better odds than ever before, even as exporters. Certainly the Web and other technology will help you if you have the products, services and marketing to be a success. But hold it! This infographic suggests some obstacles. High Street Partners


What a city in Spain can teach the world about branding. Plenty. Let us tell you! Check out this post on how one city has promoted itself to incredible heights and how these techniques are things you should already be trying in your business. Tweak Your Biz

Bring your employees into the game. You know that your employees are the key to your businesses success. So it shouldn’t come as a shock that giving them a stake in the outcome is far more likely to lead to success. But when looking at compensation, how can you find the equation that works the best? You’re the Boss


Your mantras for success. A mantra is meant to be a short phrase repeated over and over again to reinforce an idea. This list of suggestions is clearly worth recitation by any entrepreneur wishing to find success and take it to the next level.

How not to lead. Don’t make the mistake of thinking this is just another anti-Washington rant or one more critique of SOPA and the potential damage it could have done to the world as we know it. Oh no. It is much more! It is an object lesson about the kind of leadership we desperately need…now! Seth Godin’s Blog

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.