Does Your Small Business Compute?

It’s a fact of life in small business today. Where would we be without our computers? If there was once a time when a PC, laptop or notebook was a luxury to the small business owner, well, it’s long passed. So what are the burning issues in small business computing today? We thought we’d put together a roundup to get you started…

Google Tools

Google maps with Google Docs. The technology giant is known for much more than just its search engine and pay-per-click ads these days. Its applications, like Google Docs, are well-known and widely used in the small business world. Here’s how another of the innovative features works. Small Business Computing

Google streamlines online advertising. In addition to other functions, you no doubt use your computer for advertising and marketing your business. And while social media marketing has become an increasingly popular trend, Google is also targeting the small business market with Google Express, a service meant to streamline online advertising campaigns. WSJ

IT Odyssey

Don’t skimp on IT. A study by HP recently revealed that business owners who tried to cut corners and costs when it came to buying IT solutions at a lower price, inevitably lost out in the number of IT related computer problems they experienced later in the year. Is the savings really worth it? Market Watch

Small business and the cloud. We’ve heard plenty about adoption of “the cloud” as a way for small businesses and others to adapt to their ever changing technology needs while at the same time keeping costs relatively low. But cloud security or concerns about it, remain the major impediment to widespread adoption. Is your SMB considering plugging in to the cloud. CloudTweaks

Mobile Revolution

Secure file sharing from your Blackberry. Or from other mobile devices including iPhone and Android tablet for that matter. Encrypted transfer is now available from ShareFile, a company specializing in secure file transfer, in response to the overwhelming success of mobile devices. ShareFile is offering the application as a free download to customers. BusinessWire

50 Android apps for the small business owner. Editor’s a Datamation went a bit mad with this one. We link to the overview by Thor Olavsrud. Will you need all 50 on the list to run your business? Possibly not. But we all know small business owners and entrepreneurs must be productive and each app is guaranteed useful. Small Business Computing

Law & Order?

Cybercrime: Is small business next? Forget what you’re heard about attacks on multinationals. As small businesses become increasingly computerized, they do are falling prey to cybercriminals who often exploit a small business’s weaker security to gain advantage. Is your company vulnerable to cybercrime? WSJ

Small businesses aid in cybersecurity. At a recent hearing, Patrick D. Gallagher, Director of National Institute of Standards and Technology testified to “The Role of Small Businesses in Strengthening Cybersecurity Efforts in the United States.” What can your small business do? U.S. Senate Committee on Small Business & Entrepreneurship

Other Trends

Consumer shopping trends on the Web. Don’t forget that not only are you using digital online tools to run your business, add productivity and advertise, but consumers are increasingly using online tools when doing their shopping as well. Do you know what your customers are doing online? You will now with this simple guide.

Small businesses becoming more mobile and competitive. A recent study by the IT industry association says technology is improving mobility an competitiveness for small business, with seven out of 10 SMBs surveyed intending to increase spending on tech. Do you plan to increase your information technology investment and how has that technology worked for you? CompTIA

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.