5 Email Introduction Examples

Are you looking for ways to introduce your business in a more engaging and persuasive way? Do you have an important event or product launch coming up and need to make sure your message draws in the right people? If so, you’ll want to take a look at these five business introduction email examples that are sure to capture your audience’s attention. Let’s get started!

5 Effective Introduction Email Templates

These templates represent some of the best email introduction examples around.

First up, let’s check out this email introduction letter template with blanks that you can copy and paste or use as inspiration for your own business email:

Subject Line: ___________________________________________________

Dear __________,

My name is _____ and I am ______. I am writing to _________________.

I believe I can ______________________________________________.

Here is a bit more information about why I am the right person for the job:


I would be more than happy to provide additional information about my skills and experience. Please let me know if you have any questions or would like to discuss this further.

Thank you for your time and consideration.



(Your name & contact details)

More Useful Introduction Email Examples

Let’s take a look at four more examples of email-introducing templates that you can use for different types of emails:

Business Introduction Email Template

Business introduction email templates are great for introducing yourself or your business to potential partners and customers.

Subject Line: An Introduction To _____________

Dear ______,

I am writing to introduce myself/my business, _________________. We are a __________ company that specializes in ___________________.

We have been in business for ___ years, and we have a track record of providing excellent ___________ services. We believe in quality and customer satisfaction, which is why we strive to exceed our customers’ expectations.

We would love the opportunity to work with you and show you what we can do. Please let us know if there is anything we can do to help you out or answer any questions you may have.

Thank you for your time and consideration.



(Your name & contact details)

Self Introduction Email Templates

This self-introduction email sample can be used to introduce yourself to a potential employer or client.

Subject Line: Introduction – ___________

Dear _________,

I’m _________ and I am writing to introduce myself. I recently came across your company and was impressed by the work you are doing. I am interested in ___________ and would love to learn more about the opportunities available at your company.

I have a background in ___________, and I believe my skills and experience could be an asset to your team. I am a hard worker who is passionate about ____________ and I am confident that I could make a positive impact on your organization.

Please let me know if you have any questions or if you would like to discuss this further. I look forward to hearing from you.



(Your name & contact details)

Event-Triggered Introduction Email

An event-triggered email is a great way to introduce yourself after a particular event has occurred.

Subject Line: Introduction from ___________

Dear ___________,

I’m __________ and I recently had the pleasure of meeting you at ___________ event. It was great to meet you and learn more about your work in _____________.

As I mentioned, I am interested in _________________ and would love to discuss any potential opportunities for collaboration or partnership. I believe my skills and experience ___________ could be an asset to your team.

I look forward to hearing from you soon. Please let me know if there is anything else I can do or answer any questions you may have.



(Your name & contact details)

Referral Introduction Email Template

Referral introduction email templates can be used to introduce yourself to a potential employer or client when you have been referred by a mutual contact. Self-introduction email samples look like the following…

Subject Line: Introduction from ___________

Dear ___________,

I’m __________, and I was referred to you by ___________.

I’m writing to introduce myself and tell you about my skills and qualifications. As ___________ mentioned, I have extensive experience in ___________. I am confident that my expertise would be an asset to your team.

I have a proven track record of success in ___________, and I am adept at ___________. My experience with ___________ has helped me develop strong ___________ skills.

If you are interested in speaking further, I would be happy to provide you with a portfolio of my work and answer any questions you may have.

Thank you for your time, and I look forward to hearing from you soon.



(Your name & contact details)

Email TypeSubject LineMain PurposeKey Information Included
Business Introduction EmailAn Introduction To _____________Introduce business/services to potential partnersBusiness name, services provided, business age & track record
Self Introduction EmailIntroduction – ___________Introduce oneself to potential employer or clientPersonal skills, area of interest
Event-Triggered Introduction EmailIntroduction from ___________Introduction after a specific eventEvent name, area of interest
Referral Introduction EmailIntroduction from ___________Introduction via referral from mutual contactReferrer's name, personal expertise, and skills

Why Are Email Introductions Important?

Email introductions hold great importance in various professional contexts due to their ability to establish initial contact and foster connections. Below are key reasons why introductory emails are crucial:

  • First Impressions: An introductory email serves as the first point of interaction between you and the recipient. It sets the tone for future communications and offers a chance to make a positive impression.
  • Personal Connection: These emails allow you to personalize your message, demonstrating interest and effort in reaching out. This personal touch can differentiate you from others and help build a rapport with the receiver.
  • Contextual Clarity: By introducing yourself and explaining the purpose of your communication, you provide context to your message. This helps the recipient understand why you are contacting them, making your message more relevant and engaging.
  • Professionalism: Sending a well-crafted introductory email reflects your professionalism and attention to detail. It shows that you value the recipient’s time and are serious about your intentions, whether it’s applying for a job, seeking a business opportunity, or initiating a collaboration.
  • Networking Opportunities: Introductory emails are a fundamental tool in networking. They allow you to expand your professional circle, opening doors to new opportunities, knowledge exchange, and potential partnerships.
  • Enhancing Response Rates: A thoughtfully written introduction can increase your chances of receiving a response. By articulating your interest clearly and respectfully, you encourage the recipient to engage with you further.


How to Write an Email Introduction

Writing a professional introduction email is not as difficult as you may think. Here are five steps to guide you on exactly how to write a self-introduction email:

Step 1: Write a catchy email subject line

The email subject line should be catchy, yet succinct. Try to make it as specific as possible so that the reader is immediately drawn in and knows what the email is about.

Step 2: Introduce yourself and explain why you are writing

Include your name, job title, and the reason why you are writing. This will help to build trust and give the reader an understanding of your background and reasons for sending the email.

Step 3: Explain the purpose of your email

Make sure to include a brief explanation as to why you are sending this email and what you hope to achieve from it.

Step 4: Provide a call-to-action

Be sure to include a call-to-action at the end of your email so that the reader knows what to do next. This could be a link to your website, a request to contact you directly, or anything else relevant to your message.

Step 5: Include a professional closing

End your email with a professional closing, such as “Sincerely” or “Thank you”, with your name and contact information. This will help to ensure that the reader remembers who sent the email.


Common Mistakes to Avoid in Business Introduction Emails

As vital as it is to know what to include in an introduction email, it’s equally crucial to recognize what pitfalls to steer clear of. Avoiding these common mistakes can make your introductory message more effective and leave a lasting impression:

  • Sending Generic Emails: Customization is key. Tailor your message to the recipient to make it feel personal and show that you’ve done your homework.
  • Using a No-Reply Email Address: This can come off as impersonal and may discourage recipients from engaging with you. Always use an address that allows for direct replies.
  • Forgetting to Proofread: Simple grammatical errors and typos can undermine the professionalism of your email. Always double-check your content before hitting send.
  • Overloading with Information: While it’s important to provide relevant information, overloading the recipient with too many details can be overwhelming. Stick to the essentials and provide links or attachments for additional information.
  • Not Following Up: If you don’t get a response, it’s acceptable to send a polite follow-up email after a week or so. But don’t pester the recipient with multiple follow-ups.
  • Ignoring Mobile Optimization: Many people check their emails on mobile devices. Ensure your email is mobile-friendly to cater to all readers.

Email Introduction Tips

When emailing a new contact, it is important to remember a few key self-introductory email tips.

Write catchy subject lines.

email introduction examples

Make sure your subject lines are catchy and relevant to the email content. A boring subject line can lead to your email not being opened or read.

Keep it brief and to the point.

Your email should be no more than three paragraphs in length. This will help ensure the recipient reads the entire message.

Use a professional tone of voice.

email introduction examples

Remember to use a polite and respectful tone when introducing yourself. Nothing is more off-putting than an overly casual introduction.

Be confident but not arrogant.

Your email should convey your enthusiasm for the opportunity and demonstrate your confidence in your skills but avoid coming off as arrogant.

Avoid using slang or jargon.

Using slang terms and industry-specific jargon can be off-putting to the recipient. Keep your language professional and easy to understand.

Provide relevant information.

Your email should include a brief overview of your skills, experience, and qualifications that are relevant to the opportunity.

Include a call to action.

email introduction examples

Your email should include a request for further dialogue, such as requesting an interview or meeting.

Include a signature.

Make sure to include your contact information in the signature of the email so that it is easy for the recipient to contact you.

Thank the recipient for their time.

email introduction examples

End your email by thanking the recipient for their time and consideration. This will demonstrate that you appreciate their taking the time to read your introduction.


How Do You Introduce Yourself in a Professional Email?

Introducing yourself in a professional email can be difficult. You want to make a good impression, but you don’t want to ramble on for too long. Start by introducing yourself and your position, explain why you’re writing the email, and state what you hope to gain from the email exchange. By following these tips, you can create a concise and professional introduction that will make a good impression on your recipient.

What Is the Most Important Element of an Email Introduction Example?

The most important element of an email introduction is the subject line. A strong, catchy subject line will entice the reader to open the email and learn more. On the other hand, a generic or dull subject line may lead the recipient to delete the email without reading it. For this reason, it is important to craft a subject line that catches the recipient’s attention and encourages them to open your email.

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.

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