Learn How to Implement a Successful Personalization Strategy and Scale It


The term ‘personalization’ is often echoed in marketing circles, but the real question is, how do we effectively integrate it into our operations? How to Implement a Successful Personalization Strategy… and Scale will share insights from a seasoned professional on developing, overseeing, and expanding your personalization approach to enhance customer experiences and maximize conversions across our diverse marketing platforms.

Key Insights:

  • Discover practical steps to initiate a personalization strategy and pinpoint your starting point.
  • Grasp the nuances of navigating data privacy, amplifying first-party data usage, and adapting to a world without cookies in personalization.
  • Learn strategies to broaden and continually manage personalization within your omnichannel marketing efforts.

Click the red button and register now to attend How to Implement a Successful Personalization Strategy… and Scale it on Thursday, 16 November 2023, 12:00 pm – 1:00 pm.

Register Now



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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.